How to Scale Your Campaign Operations Team Through Specialization
Campaign Operations is scaling faster than ever throughout B2B marketing teams and it’s about time. With the right tools and the appropriate staff, end-to-end management of the campaign build process is getting more efficient and more cost-effective than ever before. Now, the question that needs to be addressed is not how many people can do…
Help! I Just Inherited a Legacy Marketo Instance
Every marketing professional who works in Marketo has a dream that one day they will be able to build a pristine, well-organized, optimized Marketo instance from scratch. The reality is, most Marketing Operational professionals are hired to take on instances that, well, are frankly in a state of disarray. When you log in for the…
Unraveling the New Marketo UI
Whether you love it or hate it or even want it, the new Marketo UI is officially here. If you’re one of the lucky ones, your rep gave you a heads-up and you could mentally prepare for the change. Alas, if you were one of the unlucky ones, you simply opened up your instance one…
Facing a Marketing Automation Upgrade? These 6 Factors Will Ensure it Goes Smoothly
Facing a marketing automation upgrade can be overwhelming with the endless universe of tools available for B2B and B2C teams. Etumos offers 6 factors to ensure it goes smoothly.
