Etumos

Every marketing operations team is feeling the same tension right now: AI tools are getting powerful enough to run entire workflows autonomously, but nobody’s quite ready to hand over the keys. The campaigns still need to go out correctly. The data still needs to be clean. The leads still need to route to the right…

If you’ve spent any time in the marketing technology space recently, you’ve probably heard the word “agentic” thrown around in keynotes, LinkedIn posts, and vendor pitches. And you’ve probably wondered whether it’s a real concept or just another piece of jargon designed to make chatbots sound more impressive than they are. It’s real and it…

Overview That shiny new piece of marketing automation software is garnering all the attention with your team and rightfully so. However, sunsetting your Marketo Engage instance is not as simple as turning the off switch. Usually during the post go-live of a migration project you start to notice some small things that you may not…

Marketo Measure, formerly Bizible, is an excellent attribution software program that can provide valuable insights into an organization’s current marketing efforts. However, not everyone has the extra time or knowledge to navigate a program to reap the most benefits from its data collection. That is where working with a Bizible expert comes in handy. Marketo…

To scale marketing efforts, both in the amount of marketing communications that you’re putting out and the database size that you’re addressing, you need to expand your marketing organization to incorporate new functions: specialized marketing operations. In our last blog post, we discussed scaling your team for operational success. However, expanding your marketing organization from…