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Overview Understanding how to synchronize Marketing efforts with Salesforce campaigns is essential for effective lead management and alignment with sales. Marketo Engage records can be added to SFDC campaigns in two main ways: via program-level sync or via flow steps and each has pros, cons, and special considerations to keep in mind when you are…

The Basics Uncovered: What Attribution with Marketo Means for Your Business Marketing attribution is giving a value to a marketing initiative, whether it’s a value of pipeline or revenue influence or count of successful engagements. It allows you to identify which marketing efforts are driving the most significant impact on your business outcomes. By leveraging…

Overview Maximizing the impact of your marketing efforts is something all marketers strive to do. In order to accomplish this though, your marketing team will need to create campaigns that are relevant and will resonate with their target audiences. But how can this be done? The answer – personalized marketing content! Marketo Engage’s abundance of…

Overview Marketo’s Interactive Webinar feature is a comprehensive tool designed to streamline and enhance webinar marketing efforts. It allows marketers the ability to manage the creation of a webinar campaign end to end without having to purchase an additional 3rd party webinar platform. This is all taken care of within Marketo! What is the Marketo…

Overview Do you need help getting started with reporting in Marketo Engage? Get a deep dive into Marketo People Performance Reporting and how to update the report to meet your marketing operations team needs. Watch Now 

Overview That shiny new piece of marketing automation software is garnering all the attention with your team and rightfully so. However, sunsetting your Marketo Engage instance is not as simple as turning the off switch. Usually during the post go-live of a migration project you start to notice some small things that you may not…

Overview As an email marketer, there’s nothing worse than creating the perfect campaign, one which was tailored to your target audience, and scheduling an email (or series of emails) only to find out some of these individuals never actually received your content. When this happens, you want to understand why it happened and how you…

Overview Do you need help getting started with reporting in Marketo Engage? Get a deep dive into Marketo Email Performance Reporting and how to update the report to meet your marketing operations team needs. Watch Now 

Important updates are taking place with the way you log into Adobe Marketo Engage and you’ll no doubt want to know how this affects you. Adobe is in the process of moving all users to the adobe Identity Management System. Starting in July 2023, all new Adobe Marketo Engage subscriptions have included Adobe’s Identity Management…

Overview Have you heard of personalizing your marketing content? You probably have, it’s just adding First Name to your email, right? WRONG! First Name personalization is fine and dandy, but there are other ways to personalize, too! We’ll give you a quick overview, but definitely check out our on-demand webinar to learn more details. What…