Etumos

Overview In the marketing operations field, I’ve encountered many folks who have suddenly found themselves tasked with owning an inherited Marketo instance, often uncertain about the next steps to take. I, too, have been in this position, feeling equal parts lost and excited. It is probably obvious that it’s crucial to treat your new responsibilities…

Overview Now more than ever, companies should be aware of how important it is to keep data safe and secure by having cybersecurity in place. It doesn’t matter if you are an organization that is a small business or a big enterprise, anyone can be at risk. Even though many companies nowadays are taking steps…

Overview Imagine this. You are a humble Marketo Engage admin, managing operations, keeping the trains running (so to speak), and ensuring everything coming out of your Marketo instance is in tip-top shape. Lead flow is dialed. You have a great relationship with your Salesforce admin. You have your dream job and life is sweet –…

Overview Privacy compliance is crucial, especially for highly regulated industries such as healthcare, finance, and government. These industries are subject to stringent privacy laws and regulations that mandate the protection of sensitive information and personal data. What is Privacy Compliance? Regulations like the GDPR, CCPA, and other data regulations subject the collection, storage, and use…

What was the original change? Back in 2022 Salesforce announced changes were being made to the sync behavior options for the Opted Out field in Marketing Cloud Account Engagement1. Prior to the announcement, organizations were able to select the “Use the most recently updated field value” option for the Opted Out field in Account Engagement,…

 Join Etumos’ own Alysha Khan as we review Roles and Permissions in Marketo and how they apply to highly regulated Industries.

What is Messaging Compliance? Messaging compliance relates to the established laws that govern how companies can legally conduct their business when sending out email communications. Before you dive in, it’s important to remember when you are making compliance decisions, you should always work with your company’s legal team to determine your best path forward. In…

Overview Email campaign operations teams often take the lead on managing the actual email send process, but can also help your company maintain deliverability and sender reputation. This blog focuses on the impact of bounces on your email marketing efforts and how to successfully manage them in Marketo Engage. What is an email bounce? An…

Overview Companies in highly regulated industries have to be extra vigilant and protective to ensure compliance. For these industries, there is an even greater need to consider how lead data is managed in business systems such as Adobe Marketo Engage and other marketing automation platforms (MAPs). Considering Industry-Specific Compliance Requirements Highly regulated industries are those…

Overview At Etumos, we think of Privacy Compliance as the operational workflows that orchestrate and govern the business decisions your organization makes around storing, processing, and marketing to its database. Most email marketing platforms leave organizations to their own devices when implementing compliance processes, but HubSpot Marketing Hub provides out-of-the-box functionality that helps your team…