Etumos

In marketing operations, it’s no doubt that you’ve run into team structures of every kind. Decentralized, hybrid, centralized and every possible variation, there are different approaches on how your team handles marking operations. At Mops-Apalooza 2023, we dove into the advantages of a centralized campaign operations model and how it can help your team scale…

Overview Are you struggling to get attendees to your webinars? Do you know what you should do to capitalize on their engagement after the webinar? Fear not, we have four tips to improve every step of your webinar program and make sure it’s successful! #1 – Select Strong Speakers and Topics Focusing on securing strong…

Overview Are you tired of sifting through a disorganized marketing automation platform, wasting precious time searching for assets and campaigns? Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, can be a powerful ally in your marketing efforts, but only if you have a structured folder system and a consistent asset naming convention in place….

Overview Starting a new role is exciting. We’re all ready to dive in and make the impact we promised in our interview process, but where should you get started? We asked our team and compiled these expert tips on what you should do and ask in your first 90 days in a new marketing operations…

Overview In today’s digital age, in-person events remain a valuable marketing strategy for businesses to connect with their target audience and generate leads. However, managing event data and integrating it with marketing automation platforms can be complex and overwhelming. Luckily, in-person event integration services offer solutions to automate data processing, standardize information, and enhance user…

Overview If you’re a campaign operations professional (or you work with them), then you know that your role and workload cannot survive without a tried and tested campaign production process. Etumos as a whole believes strongly that any organization of any size should have a campaign production process embedded in its demand center. We believe…

Overview Are you new to the MAP (Marketing Automation Platform) selection process and have narrowed your shortlist? Or, maybe you’re running into systematic issues with your current MAP and want to make a change…. We’ve seen all the scenarios. Thankfully, Etumos has spent considerable time in both platforms and can help you narrow down what…

Overview A single campaign build typically involves multiple people from different teams who have to find a way to work together to create a successful outcome. With so many moving pieces and people that need to be involved, things can quickly go off the rails. One way to help ensure structure and governance for each…

Overview When it comes to building campaigns within a marketing automation platform (MAP), there are several steps that have to be completed between the initial campaign request to the final campaign launch. When grouped together, these steps make up the stages of the Campaign Production Process and by optimizing each stage, your campaign operations team…

Marketing technology touches many different parts of a business so it’s understandable that a marketing operations manager has just as many different stakeholders, all with different ideas, personalities, and goals. Think demand generation teams, customer marketing team, sales teams, IT, the exec committee, external vendors, etc. So how do you wrangle all these folks and…