Etumos

Overview So, you’ve taken the leap and decided to implement Marketo Engage – a powerful tool that can revolutionize your marketing efforts. A Marketo Engage Implementation may sound complicated at first, especially if you are new to the tool. But don’t worry, there are plenty of resources available to help you along the way. As…

Overview Whether you are planning on migrating to a brand new Account Engagement (formerly Pardot) instance or have an existing account, it’s imperative to take advantage of the tool’s integrated services. These are also called Account Engagement “connectors” that allow you to integrate specific applications directly into your Account Engagement account. In this article, I…

Everyone has heard the phrase spring cleaning, defined by Merriam-Webster as “the act or process of doing a thorough cleaning of a place”. What this definition misses out on is how thorough cleaning should include optimization so that the next round of cleaning doesn’t take as long or better prepares the cleaner for finding things…

Overview Higher education institutions may have a deeper relationship with their constituents, but they can still benefit from traditional marketing methodologies and tools. Lead lifecycles built in Adobe Marketo Engage may look a bit different for universities, but can provide many of the same reporting and targeting benefits. Lifecycle Basics In traditional B2B and B2C…

Overview While HubSpot is a powerful Marketing Automation tool with lots of capabilities, there are some services that HubSpot can’t do but can allow for a more sophisticated Marketing Automation tool. In this blog, I am going to review the top three integrated services with HubSpot you should look to do right away. While some…

Overview Lead conversion, the process of turning a lead or prospective customer, into an actual customer, is a central component to optimizing revenue. No matter your MarTechstack, defining and translating your organization’s sales funnel into a lifecycle processing framework will assist with lead conversion optimization. At its core, lifecycle processing provides organizations a way to…

Recently, I wrote about the importance of maintaining a high level of prospect quality within your Marketing Cloud Account Engagement1 instance. I talked about making sure your data was accurate, complete, and relevant because the benefits of doing so can permeate throughout the business. For the purposes of this article we are going to talk…

Overview As a Marketing Cloud Account Engagement1 administrator, it’s important to keep an eye on your database limit. By default, all Account Engagement instances start with a mailable database limit of 10,000 prospects but clients can contract for a larger database size. However, if the limit is exceeded and not managed in a systematic way, administrators…

“It’s pizza time” – Spider-Man I concur with my goofy friend; it is always a good time for pizza. Let’s for a second, imagine that you are the supplier of said pizzas. Imagine prepping your favorite toppings, as many as you can conjure, pepperoni, extra cheese, mushrooms, onions, sausage, and dare I say it… PINEAPPLE!…

What is messaging relevancy? Messaging relevancy pertains to one of the core concepts all good email marketers understand and know how to implement so well in their respective businesses. It can be defined by simply reversing the wording and adding a bit more context to it – messaging relevancy = how relevant my message is…