UTMs: An Essential Tool in Your Digital Marketing Toolkit
In the ever-evolving landscape of digital marketing, data is king. Marketers need precise insights into the performance of their campaigns to make informed decisions and allocate resources effectively. This is where Urchin Tracking Modules (UTMs) step into the spotlight as an indispensable part of your digital marketing toolkit. In this post, we’ll delve into the…
What MOPs Practitioners Need To Know About Google Analytics 4
Two years after Google introduced their next-generation measurement solution – Google Analytics 4 (GA4) – businesses using the legacy Universal Analytics (UA) solution must now upgrade to GA4 to continue tracking engagement on their digital properties. What does this mean for Marketing Operations (MOPs) practitioners? Whether MOPs directly manage Google Analytics may depend on the…
