UTMs: An Essential Tool in Your Digital Marketing Toolkit
In the ever-evolving landscape of digital marketing, data is king. Marketers need precise insights into the performance of their campaigns to make informed decisions and allocate resources effectively. This is where Urchin Tracking Modules (UTMs) step into the spotlight as an indispensable part of your digital marketing toolkit. In this post, we’ll delve into the…
GTM & GA Audit Review: Optimizing Your Digital Analytics
Overview In today’s data-driven world, having a robust analytics infrastructure is essential for businesses to make informed decisions and drive tangible results. Google Analytics (GA) and Google Tag Manager (GTM) play pivotal roles, offering powerful tools to track and analyze website performance. However, to fully leverage these tools, ensuring that your setup is optimized for…
Leveraging GTM with WordPress: A Guide to Enhanced Website Management and Analytics
Overview Managing a WordPress website involves more than just creating content—it’s about understanding your audience and optimizing your site’s performance. Google Tag Manager (GTM) offers a powerful solution for tracking user behavior and collecting valuable data. At the same time, WordPress serves as a versatile content management system (CMS) for building and managing websites. In…
What MOPs Practitioners Need To Know About Google Analytics 4
Two years after Google introduced their next-generation measurement solution – Google Analytics 4 (GA4) – businesses using the legacy Universal Analytics (UA) solution must now upgrade to GA4 to continue tracking engagement on their digital properties. What does this mean for Marketing Operations (MOPs) practitioners? Whether MOPs directly manage Google Analytics may depend on the…
