4 Tips to Improve Your Webinar Success
Overview Are you struggling to get attendees to your webinars? Do you know what you should do to capitalize on their engagement after the webinar? Fear not, we have four tips to improve every step of your webinar program and make sure it’s successful! #1 – Select Strong Speakers and Topics Focusing on securing strong…
Marketing Cloud Account Engagement Organization Best Practices for Folder Structure and Asset Naming
Overview Are you tired of sifting through a disorganized marketing automation platform, wasting precious time searching for assets and campaigns? Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, can be a powerful ally in your marketing efforts, but only if you have a structured folder system and a consistent asset naming convention in place….
Three Quick Tips for Marketo Measure
Overview In today’s digital age, effective marketing is all about data-driven decision-making. That’s where Marketo Measure (aka Bizible) comes into play, providing valuable insights into your marketing efforts. However, navigating Marketo Measure’s features can be a bit tricky. That’s why we’ve put together these quick tips to help you make the most of Marketo Measure…
Navigating Your Marketo Engage Implementation: Your Step by Step Guide
Overview So, you’ve taken the leap and decided to implement Marketo Engage – a powerful tool that can revolutionize your marketing efforts. A Marketo Engage Implementation may sound complicated at first, especially if you are new to the tool. But don’t worry, there are plenty of resources available to help you along the way. As…
Efficiency Unleashed: The Four Essential Steps to Implementing a Campaign Demand Center
The Power of a Campaign Demand Center Before we dive into the details, let’s first understand what a Campaign Demand Center is and why it’s essential for modern marketing teams. A Campaign Demand Center serves as a centralized model designed to facilitate the efficient production of digital marketing campaigns at scale. In this setup, every…
ProTips for Your First 90 Days in a New Marketing Operations Role
Overview Starting a new role is exciting. We’re all ready to dive in and make the impact we promised in our interview process, but where should you get started? We asked our team and compiled these expert tips on what you should do and ask in your first 90 days in a new marketing operations…
Your Guide to Marketo Field Cleanup
Overview We’ve all been there- you’re searching for a field in your smart lists and can’t figure out which is the right one. There’s 20 fields for Country. There are fields in your system from processes that haven’t been used in a decade. Multiple CRM admins and Marketo Engage Admins, all creating new fields and…
How to Use Request Campaigns to Streamline Lifecycle Processing in Marketo Engage
Overview What are Request Campaigns & Daisy Chains? Why should you use these automated workflows, how are they managed and how does this allow you to streamline lead lifecycle processing in the Marketo Engage automation platform when looking to obtain a full picture of the buyer’s journey? What are Request Campaigns & Daisy Chains in…
How to Integrate Marketo with Salesforce
Overview Most businesses will operate out of a customer relationship management (CRM) platform such as Salesforce (SFDC, for salesforce.com) to manage interactions and understand their relationship with their prospects and customers. However, they may use a marketing automation platform (MAP) such as Adobe Marketo Engage to conduct lead intake, nurturing and automated processing. Taking advantage…
Hand-Raises Per [Time Period_default=month]
Hand-Raiser: who they are and why they are important Prospect: “Hey contact me. I want to learn more about your product” Sales Rep: “Hi! Absolutely, it’s the best product out there” Prospect: “I’m sold!” Organization: Opportunity Closed/Won We all wish that selling our products and services were that easy in real life. Unfortunately, it…
