Etumos

Overview In today’s fast-paced marketing landscape, teams are asked to accomplish more with fewer resources. Budget cuts, lean teams, and shifting priorities require marketing operations professionals to maximize efficiency while maintaining effectiveness. This guide serves as the go-to resource for optimizing marketing operations by leveraging automation, process standardization, and strategic training. Below, we break down…

Overview In the evolving landscape of digital marketing and analytics, understanding the tools at your disposal is crucial for making data-driven decisions. Google Analytics (GA) and Google Tag Manager (GTM) are two essential tools that can transform how businesses, especially in the B2B space, track and interpret user interactions on their websites. With the introduction…

Overview Every Marketing Hub Subscription comes with a contact tier, which is the number of allotted marketing contacts allowed in the database. Any contact marked as non-marketing does not count towards your contact tier, meaning you are not charged for those contacts. HubSpot Marketing Contacts Explained A HubSpot Marketing Contact is a contact in your…

Overview In the fast-paced world of marketing, efficiency and effectiveness are key. Salesforce’s Marketing Cloud Account Engagement offers powerful tools to save time and reduce workload. Here’s how to optimize your marketing operations using some of the latest features. Send Operational Emails to Opted-Out Prospects Directly from Engagement Studio One of the most time-saving updates…

Overview You may wonder what bounce management is and why it matters, or you might even need help handling it in HubSpot. This article will cover everything you need to know about bounce management and how to handle it in your own HubSpot instance. What is Bounce Management? Bounce management is the key to ensuring…

Overview In today’s data-driven world, having a robust analytics infrastructure is essential for businesses to make informed decisions and drive tangible results. Google Analytics (GA) and Google Tag Manager (GTM) play pivotal roles, offering powerful tools to track and analyze website performance. However, to fully leverage these tools, ensuring that your setup is optimized for…

Overview Managing a WordPress website involves more than just creating content—it’s about understanding your audience and optimizing your site’s performance. Google Tag Manager (GTM) offers a powerful solution for tracking user behavior and collecting valuable data. At the same time, WordPress serves as a versatile content management system (CMS) for building and managing websites. In…

Overview Now more than ever, companies should be aware of how important it is to keep data safe and secure by having cybersecurity in place. It doesn’t matter if you are an organization that is a small business or a big enterprise, anyone can be at risk. Even though many companies nowadays are taking steps…

Overview Many marketers have questions about Marketo Engage workspaces and partitions and when they should be used. Workspaces and partitions are features allowing you to organize your marketing work. Keep reading to understand what workspaces and partitions are and if you should use them for your business. What are workspaces and partitions? Workspaces and partitions…

What is Lead Conversion? Lead conversion is the process of converting leads or potential customers into actual customers. Marketers can use many nurturing tactics, such as behavior automation, retargeting, and email nurturing. However, we want to remember that these leads were prior prospects. Why should companies seek to improve Lead Conversion? There are several reasons…