MadKudu Consulting

Improve your Go-To-Market Strategy

Optimize your data models

Lead scoring in your Marketing Automation platform can cover your audiences web and marketing activities. MadKudu is a powerful tool that can go a few steps further in utilizing product, web activity and database data to further optimize your lead scoring, product scoring and account based marketing strategy.

Increase MQL conversion

MadKudu’s algorithm can provide insights as to what strategies are working and not working to produce quality leads for your sales team. Our team can help audit your current scoring model and provide insights as to what activities are producing the best results for your business.

Better utilize product data to drive more PQLs

Adding your product to MadKudu can provide valuable insights into what your users are doing, allow for predictive qualified leads and highlight customer pain points in your product.

Extract predictive scoring insights

MadKudu’s scoring algorithm allows you to get predictive insights on what activities produce the most valuable leads. Our team can help with extracting that data and providing actionable insights on what activities are generating the most qualified leads.

Enable sales with account based marketing insights

Want to help your sales team easily identify their most engaged accounts? Utilize MadKudu’s intent signals and buyer profiles to allow for a streamlined prioritization and discovery process.

Blog Post

Lead Quality: Acceptance Rate Report

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Roadmaps that Take You in the Right Direction

Every engagement with our consultants starts with talking through your marketing and business goals and providing a detailed roadmap over the length of our retainer with you that shows you how you get value from the engagement. We bring the best practices, you bring the business problems, we solve together to get you from Point I-Have-No-Idea-What’s-Going-on-in-There to Point Wow-I-Understand-Marketing-ROI-and-So-Does-My-Boss.

Improve your Go-To-Market Strategy

Etumos’ MadKudu consulting services can help organizations ensure they are getting the most out of their MadKudu platform whether it’s helping provide insights into their lead scoring model to ensuring sales is able to see actionable insights. Our team can help with implementing or auditing your current MadKudu instance and ensure you are able to get the most out of your investment.