What to Look for in Marketo Measure, Formerly Bizible, Expert Services
Marketo Measure, formerly Bizible, is an excellent attribution software program that can provide valuable insights into an organization’s current marketing efforts. However, not everyone has the extra time or knowledge to navigate a program to reap the most benefits from its data collection. That is where working with a Bizible expert comes in handy. Marketo…
What MOPs Practitioners Need To Know About Google Analytics 4
Two years after Google introduced their next-generation measurement solution – Google Analytics 4 (GA4) – businesses using the legacy Universal Analytics (UA) solution must now upgrade to GA4 to continue tracking engagement on their digital properties. What does this mean for Marketing Operations (MOPs) practitioners? Whether MOPs directly manage Google Analytics may depend on the…
Bizible (Marketo Measure) Attribution Explained
Marketing strategies can be a difficult thing to track, as there are so many moving pieces involved. That’s where tracking marketing attribution with platforms like Marketo Measure, formerly known as Bizible, can make your life easier. Marketing attribution software can help identify key moments in your marketing effort to show you how well your strategies…
The 3 Skills of the New Technical Marketer
There has been a recent surge in the number of people employed as Marketing Technologists: or, people who can confidently and creatively navigate the ever-expanding marketing technology landscape. This demand for more technical-minded marketers has been rapidly rising, and having a background in just digital marketing or just advertising is no longer a suitable résumé….
