Etumos

Overview Lead nurturing is an essential component of any successful marketing strategy. By engaging with your leads and guiding them through the buyer’s journey, you can turn potential customers into loyal advocates for your brand. In this blog post, we’ll explore the steps to enhance your lead nurturing strategy, covering everything from organizing your nurtures…

Overview Most businesses will operate out of a customer relationship management (CRM) platform such as Salesforce (SFDC, for salesforce.com) to manage interactions and understand their relationship with their prospects and customers. However, they may use a marketing automation platform (MAP) such as Adobe Marketo Engage to conduct lead intake, nurturing and automated processing. Taking advantage…

Do you know why you send your marketing emails in the mornings, why your CTA buttons are styled in a certain way, or why you format your subject lines with personalization? You may have a hunch or may have read an article that made a claim about best practices for email marketing, and you decided…

Marketing technology touches many different parts of a business so it’s understandable that a marketing operations manager has just as many different stakeholders, all with different ideas, personalities, and goals. Think demand generation teams, customer marketing team, sales teams, IT, the exec committee, external vendors, etc. So how do you wrangle all these folks and…

Overview Whether you are planning on migrating to a brand new Account Engagement (formerly Pardot) instance or have an existing account, it’s imperative to take advantage of the tool’s integrated services. These are also called Account Engagement “connectors” that allow you to integrate specific applications directly into your Account Engagement account. In this article, I…

A preference center is a valuable tool for improving audience targeting in marketing automation platforms such as Marketo, HubSpot, Account Engagement (formerly Pardot), and more. Providing your audience with the ability to select their preferences for the type of marketing content they receive from you will allow you to tailor your marketing messages to their…

Overview Tracking your website’s engagement is critical in today’s landscape. Being able to see what your customers and prospective customers are engaging with can help you make more informed decisions in your marketing content and campaigns. HubSpot’s out of the box tracking code can allow you to gather website engagement while also managing the ever…

Overview One of the funnest parts of being a marketing operations professional is having a behind the scenes understanding of how the technology we use helps us better understand the actions (and ultimately interests) of those engaging with us. From tracking form submissions to email interactions and all sorts of other activities in between, having…

Overview Higher education institutions may have a deeper relationship with their constituents, but they can still benefit from traditional marketing methodologies and tools. Lead lifecycles built in Adobe Marketo Engage may look a bit different for universities, but can provide many of the same reporting and targeting benefits. Lifecycle Basics In traditional B2B and B2C…

Overview With the rise of technology usage, marketers have taken advantage of this shift by using the power of digital communication to reach larger audiences. Not to mention, since consumers are more connected digitally than ever before and are spending hours on electronic devices daily, businesses are constantly finding ways to increase their online presence…