Etumos

Overview As an email marketer, there’s nothing worse than creating the perfect campaign, one which was tailored to your target audience, and scheduling an email (or series of emails) only to find out some of these individuals never actually received your content. When this happens, you want to understand why it happened and how you…

Overview QA, or lack of, got you down? If you’re not sure where to start with QA or if you’re questioning your current QA process, you’re in the right place. We have specific strategies and a few tips & tricks to help you develop a QA process for both Campaign Operations and Platform Operations that…

In marketing operations, it’s no doubt that you’ve run into team structures of every kind. Decentralized, hybrid, centralized and every possible variation, there are different approaches on how your team handles marking operations. At Mops-Apalooza 2023, we dove into the advantages of a centralized campaign operations model and how it can help your team scale…

Overview So, you’ve taken the leap and decided to implement Marketo Engage – a powerful tool that can revolutionize your marketing efforts. A Marketo Engage Implementation may sound complicated at first, especially if you are new to the tool. But don’t worry, there are plenty of resources available to help you along the way. As…

Overview In today’s digital age, in-person events remain a valuable marketing strategy for businesses to connect with their target audience and generate leads. However, managing event data and integrating it with marketing automation platforms can be complex and overwhelming. Luckily, in-person event integration services offer solutions to automate data processing, standardize information, and enhance user…

Overview If you’re a campaign operations professional (or you work with them), then you know that your role and workload cannot survive without a tried and tested campaign production process. Etumos as a whole believes strongly that any organization of any size should have a campaign production process embedded in its demand center. We believe…

Do you know why you send your marketing emails in the mornings, why your CTA buttons are styled in a certain way, or why you format your subject lines with personalization? You may have a hunch or may have read an article that made a claim about best practices for email marketing, and you decided…

Overview While the 4 Pillars of Marketing Operations help organizations structure and scale their MOPs teams into functional areas of expertise, how do we communicate the business value of all that we do? Let’s expand on that in a way that can be easily communicated to your internal and external stakeholders. What are Marketing Operations’…

Overview A single campaign build typically involves multiple people from different teams who have to find a way to work together to create a successful outcome. With so many moving pieces and people that need to be involved, things can quickly go off the rails. One way to help ensure structure and governance for each…

Overview When it comes to building campaigns within a marketing automation platform (MAP), there are several steps that have to be completed between the initial campaign request to the final campaign launch. When grouped together, these steps make up the stages of the Campaign Production Process and by optimizing each stage, your campaign operations team…