Navigating Your Marketo Engage Implementation: Your Step by Step Guide
Overview So, you’ve taken the leap and decided to implement Marketo Engage – a powerful tool that can revolutionize your marketing efforts. A Marketo Engage Implementation may sound complicated at first, especially if you are new to the tool. But don’t worry, there are plenty of resources available to help you along the way. As…
How To Optimize Campaign Build Times With Instance Organization
Overview If you’ve ever inherited a messy marketing automation platform (MAP) instance, you probably quickly realized how hard it was to find anything, and the amount of time you wasted clicking around to finally find what you were looking for. “They put the program templates there? Whaaat?” Few things are more frustrating than not being…
Optimizing your Campaign Costs with Marketo Engage
An important function of marketing operations is monitoring campaign costs because sadly, money does not grow on trees or bushes or even underground for that matter. Optimizing your marketing spends allows you to improve your return on investment (ROI) by turning off or restructuring under-performing campaigns, diverting funds towards more profitable campaigns or even experimenting…
Do More to Maximize Campaign Build Velocity
Overview Campaign build velocity in its simplest terms is the measurement of the time required for a marketing campaign owner to conceptualize, design, build and launch an individual campaign. Since “marketing campaign” can be understood differently, this article assumes a marketing campaign to represent a targeted initiative that contributes to a larger marketing goal, for…
Etumos Partners with Community Member to Create MOPs PROs Toolbox Chrome Extension
As Adobe continues to roll out its new Marketo Engage Unified Experience (MEUE) to clients, many Marketing Operations (MOPs) professionals have had challenges adapting. These professionals have turned to the MKTO Helper Chrome Extension developed by a member of the MOPsPROs community. Recognizing the enormous value added by the extension, its adoption by the community,…
How to Build a High-Powered Marketing Operations Team
Edward Unthank offers a template for building a sustainable, high-performing marketing operations team (MOPs) and his philosophy based on six years in this industry.
The B2B Marketing Revolution: Remarketing Campaigns Assigned by Marketing Automation
Setting Dynamic Remarketing Campaigns with Marketing Automation This is absolutely revolutionary for B2B marketing. This combines two budding technologies (remarketing and marketing automation) to create hybrid marketing tactics that will prove incredible results. This combines the effectiveness of multi-channel campaigns with the effectiveness of personalized campaigns. The right content at the right time, through multiple channels….
