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Efficiency Unleashed: The Four Essential Steps to Implementing a Campaign Demand Center

The Power of a Campaign Demand Center Before we dive into the details, let’s first understand what a Campaign Demand Center is and why it’s essential for modern marketing teams. A Campaign Demand Center serves as a centralized model designed to facilitate the efficient production of digital marketing campaigns at scale. In this setup, every…

How to Scale Campaign Volume with a PM Tool

Overview Today’s campaign operations professionals are under constant pressure to produce more and more campaigns, often with limited resources. Sound familiar? It’s a common challenge that most businesses face, especially those in enterprise organizations. But there is a solution to increasing output without adding headcount – by fully optimizing your project management (PM) tool. In…

Best Ways to Scale Campaign Production with Asana

Overview There are a lot of moving parts involved in campaign production – people across teams who have a stake in the creation and outcome of each campaign, the campaign details, content, and creative assets, the quality assurance, campaign launch and reporting, and everything else in between. To keep all of these things organized while…

Best Ways to Optimize Campaign Build Times with Asana

Overview Are you maximizing your investment in Asana with your marketing team? Asana is a versatile project management tool that helps marketing teams streamline workflows, improve collaboration, and boost productivity. On top of all that, Asana can help you optimize your campaign build times to get more work done in less time! In this blog,…

How to Optimize Campaign ROI with PM Tool

Overview In the fast-paced world of marketing, optimizing your campaign’s ROI is crucial to the success of your business. A well-organized project management (PM) tool and a well-defined intake process can help you boost productivity and ROI without changing your current team dynamic. The benefit of a PM Tool as it relates to ROI Using…

How to optimize Campaign Build Times with a PM Tool

Overview If you’re involved in any aspect of the marketing campaign process, you understand that time is one of the most precious resources you have, and any improvement that can help you optimize your workflow is worth its weight in gold! What is the benefit to optimizing campaign build times? Campaign builds can become a…

Need a PM Tool? Here’s What You Need to Know

What is a project management tool? When it comes to marketing campaign management, everything can seem simple enough until campaigns become more complex and marketing teams get larger. To say there are a lot of moving parts in this process is an understatement! If you’ve been in marketing for any length of time, you understand…