Etumos

Overview Are you struggling to get attendees to your webinars? Do you know what you should do to capitalize on their engagement after the webinar? Fear not, we have four tips to improve every step of your webinar program and make sure it’s successful! #1 – Select Strong Speakers and Topics Focusing on securing strong…

Overview In today’s digital age, in-person events remain a valuable marketing strategy for businesses to connect with their target audience and generate leads. However, managing event data and integrating it with marketing automation platforms can be complex and overwhelming. Luckily, in-person event integration services offer solutions to automate data processing, standardize information, and enhance user…

Overview If you’re a campaign operations professional (or you work with them often), then you know that your role and workload cannot survive without a tried and tested campaign production process. Etumos as a whole believes strongly that any organization of any size should have a campaign production process embedded in its demand center. We…

Overview A single campaign build typically involves multiple people from different teams who have to find a way to work together to create a successful outcome. With so many moving pieces and people that need to be involved, things can quickly go off the rails. One way to help ensure structure and governance for each…

Overview Whether you are planning on migrating to a brand new Account Engagement (formerly Pardot) instance or have an existing account, it’s imperative to take advantage of the tool’s integrated services. These are also called Account Engagement “connectors” that allow you to integrate specific applications directly into your Account Engagement account. In this article, I…

Overview 3…2…1….takeoff! Your email campaign has successfully launched, so what comes next? Although hitting the launch button may give a sense of accomplishment, the work is not done yet. What were you trying to accomplish with this campaign? Did it generate the results you desired or did it fall short of your expectations? These are…

Overview To say that mature Marketing Operations (MOPs) teams require longer lead times than less experienced teams may seem counterintuitive but anyone who’s worked in MOPs for a while will tell you that a lot more goes into a campaign build then a non-MOPs person might think. One way to help convey the reasoning behind…

Overview If you’ve ever inherited a messy marketing automation platform (MAP) instance, you probably quickly realized how hard it was to find anything, and the amount of time you wasted clicking around to finally find what you were looking for. “They put the program templates there? Whaaat?” Few things are more frustrating than not being…

Overview Tracking and developing a process for Campaign ROI is an important part of a marketing team. It helps to identify what is working well and resonating with your audience and making a larger impact on revenue and pipeline by tracking ROI, marketers are able to gain more credibility by providing data-driven insights into validating…

Overview While HubSpot is a powerful Marketing Automation tool with lots of capabilities, there are some services that HubSpot can’t do but can allow for a more sophisticated Marketing Automation tool. In this blog, I am going to review the top three integrated services with HubSpot you should look to do right away. While some…