Understanding GA, GTM, and the Data Structure: Unlocking the Power of GA4 for B2B
Overview In the evolving landscape of digital marketing and analytics, understanding the tools at your disposal is crucial for making data-driven decisions. Google Analytics (GA) and Google Tag Manager (GTM) are two essential tools that can transform how businesses, especially in the B2B space, track and interpret user interactions on their websites. With the introduction…
Hand-Raises Per [Time Period_default=month]
Hand-Raiser: who they are and why they are important Prospect: “Hey contact me. I want to learn more about your product” Sales Rep: “Hi! Absolutely, it’s the best product out there” Prospect: “I’m sold!” Organization: Opportunity Closed/Won We all wish that selling our products and services were that easy in real life. Unfortunately, it…
Leads Created Per [Time Period_default=month]
A “Leads Created per ‘x’ time period” report reveals the number of leads generated within a specified time frame. Leads are an important part of the sales and marketing process, as they represent potential customers who have already shown some level of interest in the company’s offerings by providing their contact information. By effectively nurturing…
What MOPs Practitioners Need To Know About Google Analytics 4
Two years after Google introduced their next-generation measurement solution – Google Analytics 4 (GA4) – businesses using the legacy Universal Analytics (UA) solution must now upgrade to GA4 to continue tracking engagement on their digital properties. What does this mean for Marketing Operations (MOPs) practitioners? Whether MOPs directly manage Google Analytics may depend on the…
