Etumos

Overview When it comes to problem solving in marketing operations, most scenarios are cut and dry. Spot an issue, look at the activities or data associated with the error and fix it. But when it comes to email deliverability, the cause and solution can be much more complex to solve. In email deliverability, there are…

Overview Every Marketing Hub Subscription comes with a contact tier, which is the number of allotted marketing contacts allowed in the database. Any contact marked as non-marketing does not count towards your contact tier, meaning you are not charged for those contacts. HubSpot Marketing Contacts Explained A HubSpot Marketing Contact is a contact in your…

Overview You may wonder what bounce management is and why it matters, or you might even need help handling it in HubSpot. This article will cover everything you need to know about bounce management and how to handle it in your own HubSpot instance. What is Bounce Management? Bounce management is the key to ensuring…

In marketing operations, it’s no doubt that you’ve run into team structures of every kind. Decentralized, hybrid, centralized and every possible variation, there are different approaches on how your team handles marking operations. At Mops-Apalooza 2023, we dove into the advantages of a centralized campaign operations model and how it can help your team scale…

Overview Within this blog, we’ll discuss the challenges and strategies for growing your marketing technology (martech) capabilities and team as your organization evolves. Whether you’re a startup or an established business, the principles outlined below can help you navigate your martech journey effectively. Early Maturity: Building the Foundation In the early stages of a company’s…

Overview Are you struggling to get attendees to your webinars? Do you know what you should do to capitalize on their engagement after the webinar? Fear not, we have four tips to improve every step of your webinar program and make sure it’s successful! #1 – Select Strong Speakers and Topics Focusing on securing strong…

Overview Starting a new role is exciting. We’re all ready to dive in and make the impact we promised in our interview process, but where should you get started? We asked our team and compiled these expert tips on what you should do and ask in your first 90 days in a new marketing operations…

Overview Now more than ever, companies should be aware of how important it is to keep data safe and secure by having cybersecurity in place. It doesn’t matter if you are an organization that is a small business or a big enterprise, anyone can be at risk. Even though many companies nowadays are taking steps…

Overview In today’s digital age, in-person events remain a valuable marketing strategy for businesses to connect with their target audience and generate leads. However, managing event data and integrating it with marketing automation platforms can be complex and overwhelming. Luckily, in-person event integration services offer solutions to automate data processing, standardize information, and enhance user…

Overview If you’re a campaign operations professional (or you work with them), then you know that your role and workload cannot survive without a tried and tested campaign production process. Etumos as a whole believes strongly that any organization of any size should have a campaign production process embedded in its demand center. We believe…