Streamline Privacy & Compliance Using a Centralized Data Enrichment Service
(Part 3 of our series) As we discussed in previous posts in this series, creating a centralized data enrichment service gathers data from all of your enrichment providers whenever any of your applications have an enrichment request as opposed to calling enrichment services in a distributed way across your different applications. To recap, the benefits…
Creating Your Centralized Data Enrichment Service
(Part 2 of our series) Previously, we discussed the importance of implementing a Centralized Data Enrichment service. Choosing the best way to implement a new system for your organization depends on several key factors. You need to consider: your current enrichment situation, the volume of records, budget, and available infrastructure. We have put together three…
Centralized Data Enrichment – Start Your MarTech Evolution
(Part 1 of our series) Most marketing organizations start with data enrichment innocently enough. “We just need some key data to shorten our forms for better conversion,” or “wouldn’t it be great if we could validate our company data for MQLs?” Now, it seems like every organization has some kind of enrichment technology embedded into…
Etumos Partners with Community Member to Create MOPs PROs Toolbox Chrome Extension
As Adobe continues to roll out its new Marketo Engage Unified Experience (MEUE) to clients, many Marketing Operations (MOPs) professionals have had challenges adapting. These professionals have turned to the MKTO Helper Chrome Extension developed by a member of the MOPsPROs community. Recognizing the enormous value added by the extension, its adoption by the community,…
Unraveling the New Marketo UI
Whether you love it or hate it or even want it, the new Marketo UI is officially here. If you’re one of the lucky ones, your rep gave you a heads-up and you could mentally prepare for the change. Alas, if you were one of the unlucky ones, you simply opened up your instance one…
The 3 Skills of the New Technical Marketer
There has been a recent surge in the number of people employed as Marketing Technologists: or, people who can confidently and creatively navigate the ever-expanding marketing technology landscape. This demand for more technical-minded marketers has been rapidly rising, and having a background in just digital marketing or just advertising is no longer a suitable résumé….
