New to Marketo and Feeling Overwhelmed?
Marketo Training Resources to Get You Started Discover Our Experts’ “Secret” Resources No matter how you started working with Marketo Engage, everyone has one thing in common: being overwhelmed with where to start. If you are new to Marketo, you may wonder how to get trained without access to the program. The best place to…
Streamline Privacy & Compliance Using a Centralized Data Enrichment Service
(Part 3 of our series) As we discussed in previous posts in this series, creating a centralized data enrichment service gathers data from all of your enrichment providers whenever any of your applications have an enrichment request as opposed to calling enrichment services in a distributed way across your different applications. To recap, the benefits…
Creating Your Centralized Data Enrichment Service
(Part 2 of our series) Previously, we discussed the importance of implementing a Centralized Data Enrichment service. Choosing the best way to implement a new system for your organization depends on several key factors. You need to consider: your current enrichment situation, the volume of records, budget, and available infrastructure. We have put together three…
Etumos Partners with Community Member to Create MOPs PROs Toolbox Chrome Extension
As Adobe continues to roll out its new Marketo Engage Unified Experience (MEUE) to clients, many Marketing Operations (MOPs) professionals have had challenges adapting. These professionals have turned to the MKTO Helper Chrome Extension developed by a member of the MOPsPROs community. Recognizing the enormous value added by the extension, its adoption by the community,…
Aligning Marketing and Sales Operations
Over the years, marketing has increasingly had more responsibility for revenue generation. Because of this, being a successful marketing operations professional requires that you learn the tools–such as Marketo and Salesforce, that are part of both your marketing and sales technology stack. Learning to speak the language that your Salesforce admin speaks, and learning how…
The 3 Skills of the New Technical Marketer
There has been a recent surge in the number of people employed as Marketing Technologists: or, people who can confidently and creatively navigate the ever-expanding marketing technology landscape. This demand for more technical-minded marketers has been rapidly rising, and having a background in just digital marketing or just advertising is no longer a suitable résumé….
