How to Scale Campaign Volume with a PM Tool
Overview Today’s campaign operations professionals are under constant pressure to produce more and more campaigns, often with limited resources. Sound familiar? It’s a common challenge that most businesses face, especially those in enterprise organizations. But there is a solution to increasing output without adding headcount – by fully optimizing your project management (PM) tool. In…
Best Ways to Scale Campaign Production with Asana
Overview There are a lot of moving parts involved in campaign production – people across teams who have a stake in the creation and outcome of each campaign, the campaign details, content, and creative assets, the quality assurance, campaign launch and reporting, and everything else in between. To keep all of these things organized while…
How to Optimize Campaign ROI with PM Tool
Overview In the fast-paced world of marketing, optimizing your campaign’s ROI is crucial to the success of your business. A well-organized project management (PM) tool and a well-defined intake process can help you boost productivity and ROI without changing your current team dynamic. The benefit of a PM Tool as it relates to ROI Using…
Why Project Management is Critical for Efficient Marketing Operations
Overview In today’s competitive business environment, effective marketing communications are crucial for the success of any company. However, simply having a great idea for appropriate marketing communications is not enough. This is where we look towards effective project management. Implementing a successful marketing campaign requires a well-organized and well-executed project management plan, and ideally includes…
Why Your PM Tool is Critical for Marketing Operations
Overview Business processes have adapted to a remote work culture. Even if your organization has shifted to a hybrid or even back to an in-person structure, there are no doubt aspects of your job that involve collaborating with others online. The Marketing Operations field specifically employs individuals with unique technical skills where collaboration, planning and…
How to optimize Campaign Build Times with a PM Tool
Overview If you’re involved in any aspect of the marketing campaign process, you understand that time is one of the most precious resources you have, and any improvement that can help you optimize your workflow is worth its weight in gold! What is the benefit to optimizing campaign build times? Campaign builds can become a…
Need a PM Tool? Here’s What You Need to Know
What is a project management tool? When it comes to marketing campaign management, everything can seem simple enough until campaigns become more complex and marketing teams get larger. To say there are a lot of moving parts in this process is an understatement! If you’ve been in marketing for any length of time, you understand…
Use A Marketing Campaign Intake Process to Level Up Your Campaign Production
Marketing operations teams are increasingly pressured to produce more with less. Messages and requests fly in from Slack, email, and every other possible angle. What’s the priority? P1. When is this due? ASAP. Without a systematic way to manage new work requests, it becomes a challenge to set expectations with your stakeholders, identify work priorities,…
Scaling Your Marketing Efforts with a Centralized Submission Process
To scale marketing efforts, both in the amount of marketing communications that you’re putting out and the database size that you’re addressing, you need to expand your marketing organization to incorporate new functions: specialized marketing operations. In our last blog post, we discussed scaling your team for operational success. However, expanding your marketing organization from…
