Etumos

Overview In today’s dynamic marketing landscape, where personalized engagement and timely interactions are paramount, harnessing the power of marketing automation has become an indispensable strategy. However, the true value of marketing automation lies not just in its execution, but in its data-driven insights. So let’s delve into the world of marketing automation analytics. Delving into…

Overview So, you’ve taken the leap and decided to implement Marketo Engage – a powerful tool that can revolutionize your marketing efforts. A Marketo Engage Implementation may sound complicated at first, especially if you are new to the tool. But don’t worry, there are plenty of resources available to help you along the way. As…

Overview Allocating an adequate budget towards your marketing initiatives can be a balancing act. You want to spend just the right amount so that leads are generated and converted on a consistent basis. But how can you determine what campaigns will be most effective in targeting the correct individuals? What is the likelihood a lead…

Overview Lead scoring is a shared sales and marketing methodology for ranking and prioritizing leads for sales readiness. A solid lead scoring program will enable marketing to improve marketing intelligence for campaigns and improve the lead management process for your sales team. What is lead scoring? Lead scoring consists of two components. Demographics or qualifications…

Pardot has some very straightforward and well-designed lead qualification features. For example, distinct behavior score and demographic grading components are available out-of-the-box to facilitate lead qualification. On their own, these features are great for allowing companies to get lead qualification up and running quickly. However, they also lack some of the flexibility and customization that…

Traditionally, most marketers have taken a “finger in the wind” approach to behavior scoring. That is to say, they scored and weighted lead behaviors based on the time investment it took for a lead to engage with a particular marketing tactic. A webinar recording that takes 40-minutes to watch would typically warrant a higher behavior…

As Marketers, we are all familiar with the typical funnel KPIs. We implicitly know the importance of measuring the funnel and creating a robust lead lifecycle processing framework, but we often do not know how or where to start with our marketing lead reporting. Hint: The key is less in the actual KPIs, but rather…

What are Profiling Programs? Profiling programs can be set up in your marketing automation platform to help categorize your website visitors into more insightful segments tailored to your business and marketing needs. Profiling programs consist of competing scores for each of the appropriate segments, and known visitors within your marketing automation database accrue scores putting them…

Intelligent lead nurturing has evolved from drip email marketing—and is rapidly replacing it. Drip email campaigns are static, blind to prospect behavioral signals, and are one-size-fits-all. Intelligent lead nurturing listens to prospect signals and responds appropriately, uses dynamic logic, and gives personalized suggestions. It takes into account buyer personas, buyer stages, and buyer product interest…

Setting Dynamic Remarketing Campaigns with Marketing Automation This is absolutely revolutionary for B2B marketing. This combines two budding technologies (remarketing and marketing automation) to create hybrid marketing tactics that will prove incredible results. This combines the effectiveness of multi-channel campaigns with the effectiveness of personalized campaigns. The right content at the right time, through multiple channels….