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Bots 101

Overview Digital marketing is an ever-evolving industry where the role of bots has become increasingly prominent. When utilizing platforms such as Marketo, grasping the intricacies of bot behavior becomes crucial for maintaining campaign effectiveness and system functionality. Bots have the ability to significantly skew analytics and disrupt operations. In this blog, we’ll delve into the…

Why Lead Lifecycle Is the Backbone of Every Marketing Automation Platform

Overview If you’ve followed Etumos for a while, you probably already have an idea of just how important we believe a well-managed lifecycle processing framework is to your marketing operations strategy. Whether you joined us at a Adobe Summit session or joined us at MOPsCON or worked with us as a client to implement this…

New to Marketo and Feeling Overwhelmed?

Marketo Training Resources to Get You Started Discover Our Experts’ “Secret” Resources No matter how you started working with Marketo Engage, everyone has one thing in common: being overwhelmed with where to start. If you are new to Marketo, you may wonder how to get trained without access to the program. The best place to…

5 Tips to Eliminate Campaign Operations Inefficiencies

Real business pain-point solutions and how to save time and money As your Marketing Operations team grows, the processes leveraged by Campaign Specialists need to scale with it. Existing inefficiencies that seem “manageable” today can become resource drains of the future as your request volume grows. So here are 5 real-life pain-point examples of the…

Mastering Qualification in Pardot with Custom Lead Fields

Pardot has some very straightforward and well-designed lead qualification features. For example, distinct behavior score and demographic grading components are available out-of-the-box to facilitate lead qualification. On their own, these features are great for allowing companies to get lead qualification up and running quickly. However, they also lack some of the flexibility and customization that…

Structuring for Scale: How to Create Organizational Efficiencies In Pardot

The first mistake companies often make when implementing new technologies is building those systems out to meet today’s needs. Creating organizational efficiencies in Pardot starts with anticipating the needs your marketing operations team will face three years from now. The next step is translating your future needs into the organization, architecture and governance of your…

How to Scale Your Campaign Operations Team Through Specialization

Campaign Operations is scaling faster than ever throughout B2B marketing teams and it’s about time. With the right tools and the appropriate staff, end-to-end management of the campaign build process is getting more efficient and more cost-effective than ever before. Now, the question that needs to be addressed is not how many people can do…

Etumos Partners with Community Member to Create MOPs PROs Toolbox Chrome Extension

As Adobe continues to roll out its new Marketo Engage Unified Experience (MEUE) to clients, many Marketing Operations (MOPs) professionals have had challenges adapting. These professionals have turned to the MKTO Helper Chrome Extension developed by a member of the MOPsPROs community. Recognizing the enormous value added by the extension, its adoption by the community,…

Help! I Just Inherited a Legacy Marketo Instance

Every marketing professional who works in Marketo has a dream that one day they will be able to build a pristine, well-organized, optimized Marketo instance from scratch. The reality is, most Marketing Operational professionals are hired to take on instances that, well, are frankly in a state of disarray. When you log in for the…

Unraveling the New Marketo UI

Whether you love it or hate it or even want it, the new Marketo UI is officially here. If you’re one of the lucky ones, your rep gave you a heads-up and you could mentally prepare for the change. Alas, if you were one of the unlucky ones, you simply opened up your instance one…