Etumos

Overview QA, or lack of, got you down? If you’re not sure where to start with QA or if you’re questioning your current QA process, you’re in the right place. We have specific strategies and a few tips & tricks to help you develop a QA process for both Campaign Operations and Platform Operations that…

Overview One of my favorite things about being a marketing operations consultant is that I get to work with a variety of marketing automation platforms and help clients get the most out of their investment in the platform. It’s sort of like a big puzzle that I get to come in and figure out how…

Overview There’s no doubt about it: speed is key when it comes to getting your marketing leads over to your sales team. A quicker response time results in a better experience for the prospect, which ultimately can lead to more revenue for your business. The thought process is simple enough, yet I believe many of…

Overview You may wonder what bounce management is and why it matters, or you might even need help handling it in HubSpot. This article will cover everything you need to know about bounce management and how to handle it in your own HubSpot instance. What is Bounce Management? Bounce management is the key to ensuring…

Important updates are taking place with the way you log into Adobe Marketo Engage and you’ll no doubt want to know how this affects you. Adobe is in the process of moving all users to the adobe Identity Management System. Starting in July 2023, all new Adobe Marketo Engage subscriptions have included Adobe’s Identity Management…

Overview Have you heard of personalizing your marketing content? You probably have, it’s just adding First Name to your email, right? WRONG! First Name personalization is fine and dandy, but there are other ways to personalize, too! We’ll give you a quick overview, but definitely check out our on-demand webinar to learn more details. What…

Overview There are several marketing automation platforms (MAPs) on the market, and they more or less aim to address the same key business needs. However, the nuances of how the platforms support these functions can vary greatly. Whether making the leap into marketing automation, considering a platform switch, or onboarding new team members, foundational knowledge…

Overview Once a quarter, Marketo will automatically deactivate triggered Smart Campaigns that no longer trigger activity (defined as no activity within at least 6 months). These will get deactivated automatically if no action is taken. Marketo will notify you of this activity taking place through the notification section of Marketo. If you’re subscribed to these…

Overview Digital marketing is an ever-evolving industry where the role of bots has become increasingly prominent. When utilizing platforms such as Marketo, grasping the intricacies of bot behavior becomes crucial for maintaining campaign effectiveness and system functionality. Bots have the ability to significantly skew analytics and disrupt operations. In this blog, we’ll delve into the…

Overview If you’ve followed Etumos for a while, you probably already have an idea of just how important we believe a well-managed lifecycle processing framework is to your marketing operations strategy. Whether you joined us at a Adobe Summit session or joined us at MOPsCON or worked with us as a client to implement this…