Etumos

There’s a good chance someone on your team has already done it without calling it by name. They opened ChatGPT, Claude, or Cursor, described a tool they needed in plain English, and got back working code. Maybe it was a quick data transformation script. Maybe it was a webhook handler. Maybe it was an entire…

Every marketing operations team is feeling the same tension right now: AI tools are getting powerful enough to run entire workflows autonomously, but nobody’s quite ready to hand over the keys. The campaigns still need to go out correctly. The data still needs to be clean. The leads still need to route to the right…

If you’ve spent any time in the marketing technology space recently, you’ve probably heard the word “agentic” thrown around in keynotes, LinkedIn posts, and vendor pitches. And you’ve probably wondered whether it’s a real concept or just another piece of jargon designed to make chatbots sound more impressive than they are. It’s real and it…

Maybe this title resonates with you because someone else (not you, of course, you’d never) did something that had a very significant negative impact on your sender reputation. Or perhaps your sender reputation is sparkly clean and you’re just reading this to gloat about how many of these things you’re already doing right 😂. In…

Overview The role of Marketing Operations (MOPs) is no longer a new concept in today’s industry. Over the past decade, it has shifted from being a “nice-to-have” to a “must-have” for effective marketing and business strategy execution. During this time, the role has evolved significantly in terms of its responsibilities and scope. As technology and…

What’s the problem? Have you ever been curious about how to implement a version of ‘global forms’ in the HubSpot Marketing Hub for content? We were too and did some testing to try to work through a solution. See below for what we found and wanted to share with you for review and possible implementation….

Reports with a Purpose Email marketing remains a cornerstone of digital marketing campaigns, offering businesses a direct line to their audience. But how do you ensure your email campaigns are truly effective? The answer lies in understanding and leveraging email reports. These reports provide crucial insights into your database health, audience engagement, and overall campaign…

Overview In today’s fast-paced marketing landscape, teams are asked to accomplish more with fewer resources. Budget cuts, lean teams, and shifting priorities require marketing operations professionals to maximize efficiency while maintaining effectiveness. This guide serves as the go-to resource for optimizing marketing operations by leveraging automation, process standardization, and strategic training. Below, we break down…

Overview Understanding how to synchronize Marketing efforts with Salesforce campaigns is essential for effective lead management and alignment with sales. Marketo Engage records can be added to SFDC campaigns in two main ways: via program-level sync or via flow steps and each has pros, cons, and special considerations to keep in mind when you are…

Overview Maximizing the impact of your marketing efforts is something all marketers strive to do. In order to accomplish this though, your marketing team will need to create campaigns that are relevant and will resonate with their target audiences. But how can this be done? The answer – personalized marketing content! Marketo Engage’s abundance of…