Etumos

Overview In the marketing operations field, I’ve encountered many folks who have suddenly found themselves tasked with owning an inherited Marketo instance, often uncertain about the next steps to take. I, too, have been in this position, feeling equal parts lost and excited. It is probably obvious that it’s crucial to treat your new responsibilities…

Overview So, you’ve taken the leap and decided to implement Marketo Engage – a powerful tool that can revolutionize your marketing efforts. A Marketo Engage Implementation may sound complicated at first, especially if you are new to the tool. But don’t worry, there are plenty of resources available to help you along the way. As…

Overview What do you do when your leads are constantly being disqualified, nurtured, or stuck? Time to adjust your lead scoring. What is lead velocity and why should companies focus on it? Lead velocity is the rate at which your leads move through the lifecycle/marketing funnel. Simply put, it’s how long a person stays in…

Overview If you’ve ever inherited a messy marketing automation platform (MAP) instance, you probably quickly realized how hard it was to find anything, and the amount of time you wasted clicking around to finally find what you were looking for. “They put the program templates there? Whaaat?” Few things are more frustrating than not being…

Improve Prospect Quality in Account Engagement I’m a big fan of the Creed movies. Nevermind the fact that Michael B. Jordan is one good lookin’ dude, but I love the training scenes depicting everything he goes through leading up to his fights. Whether it was working out in the desert after breaking his ribs or…

The use of Marketo Engage Tokens can greatly enhance personalization and production efficiency for users of the platform. Tokens are simple variables–placeholders for values. They permit personalization on a mass scale and help ensure production efficiency is maintained. In this blog post, the different types of Marketo Tokens are explored and their benefits are discussed….

How do you scale your campaign operations to increase your campaign volume and what tools can help your team become even more effective?  Let’s dive into this and discover how Marketo Engage can enable marketing operations teams to build scalable processes with campaign volume in mind. What does “marketing campaign volume” even mean? Campaign volume…

As Adobe continues to roll out its new Marketo Engage Unified Experience (MEUE) to clients, many Marketing Operations (MOPs) professionals have had challenges adapting. These professionals have turned to the MKTO Helper Chrome Extension developed by a member of the MOPsPROs community. Recognizing the enormous value added by the extension, its adoption by the community,…

Whether you love it or hate it or even want it, the new Marketo UI is officially here. If you’re one of the lucky ones, your rep gave you a heads-up and you could mentally prepare for the change. Alas, if you were one of the unlucky ones, you simply opened up your instance one…

The Marketing industry (especially B2B) is experiencing a massive surge in Marketing Technology (MarTech). Everywhere you look, there are new tools popping up. The speed of growth is creating an environment of inflated prices and abundant choices. One topic discussed less frequently, is the growing vocation of Marketers who operate this tech day-to-day: Marketing Operations….