Why You Need a Centralized Preference Management Center
Have you found yourself dedicating more and more time to making lead preference changes across your martech stack? This doesn’t need to be your full-time Marketing Operations job, nor should it be. We have three words to save your sanity–Centralized Preference Management.
Save time, money, and stress by:
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Creating a master data set of contact privacy and communication preferences.
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Making the most up-to-date contact preferences available to every application in as close to real-time as possible but within 24 hours.
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Ensuring traceability of privacy and preference changes (as required by law).
Download our report and get:
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