Skip to main content

Marketing Strategy

Google & Yahoo’s Upcoming Inbox Changes – What Does it Mean?

So Google and Yahoo announced they’re going to enforce some best practices around emails and make ...
Learn More

Marketing Strategy

3 Ways to Energize Your Nurture Strategy

Overview Lead nurturing is an essential component of any successful marketing strategy. By engaging with your ...
Learn More

Marketing Strategy

Communicating the Value of Marketing Operations as a Strategic Business Function

Overview While the 4 Pillars of Marketing Operations help organizations structure and scale their MOPs teams ...
Learn More

Marketing Strategy

Do More with Marketo Engage to Optimize for Messaging Compliance

What is Messaging Compliance? Messaging compliance relates to the established laws that govern how companies can ...
Learn More
Help! My MOPs team is gone, what should I prioritize. Jasper AI

Marketing Strategy

“My MOPs team is gone; what do I prioritize?” We asked AI.

For some context here, I’ve (Edward Unthank) been playing around with AI writing assistant tools for ...
Learn More
What MOPs Practitioners Need To Know About Google Analytics 4

Marketing Strategy

What MOPs Practitioners Need To Know About Google Analytics 4

Two years after Google introduced their next-generation measurement solution – Google Analytics 4 (GA4) – businesses ...
Learn More
Maximize Your Lead-to-SQL Conversion with Regression-Backed Lead Scoring graph

Marketing Strategy

Maximize Your Lead-to-SQL Conversion with Regression-Backed Lead Scoring

Traditionally, most marketers have taken a “finger in the wind” approach to behavior scoring. That is ...
Learn More
Blog: How to Build a High-Powered MOPs Team

Marketing Strategy

How to Build a High-Powered Marketing Operations Team

Edward Unthank offers a template for building a sustainable, high-performing marketing operations team (MOPs) and his ...
Learn More
green lightbulb

Marketing Strategy

Defining “Marketing Operations” as Marketing Technology Evolves

The Marketing industry (especially B2B) is experiencing a massive surge in Marketing Technology (MarTech). Everywhere you ...
Learn More
Checkmark

Marketing Strategy

Scaling Your Marketing Efforts with a Centralized Submission Process

To scale marketing efforts, both in the amount of marketing communications that you’re putting out and ...
Learn More
yay!

Marketing Strategy

Scaling Your Marketing Team for Operational Success

Consider the following scenario: A Marketing Automation Architect is perusing the marketing calendar and looking at ...
Learn More
global

Marketing Strategy

4 Fully Tokenized Starting Program Templates for Every Marketing Instance

Creating your next newsletter should only take minutes, not hours. The best program templates allow you to ...
Learn More
funnel

Marketing Strategy

How to Use Lifecycle Processing to Guide and Structure Your Marketing

The backbone of a marketing automation platform is a prospect’s progression from original visitation and creation ...
Learn More
thumb

Marketing Strategy

Robust and Scalable: How to Build Your Ideal Marketing Technology Framework

Today, digital marketers should always be looking for ways to continually improve their efforts. The goal ...
Learn More
thumb

Marketing Strategy

Multi-Channel Nurture to Guide Your Remarketing Campaigns

One of the biggest areas for marketing improvement is a better utilization of remarketing campaigns for ...
Learn More
text bubbles

Marketing Strategy

How to Build Your Marketing Operations Team

Marketing technologists are always questioning the current structure of their marketing operations team—as well they should be. ...
Learn More
Checkmark

Marketing Strategy

The 3 Skills of the New Technical Marketer

There has been a recent surge in the number of people employed as Marketing Technologists: or, ...
Learn More
yay!

Marketing Strategy

3 Types of Profiling Programs to Guide Your Marketing Efforts

What are Profiling Programs? Profiling programs can be set up in your marketing automation platform to ...
Learn More
text bubbles

Marketing Strategy

How to Do Intelligent Lead Nurturing

Intelligent lead nurturing has evolved from drip email marketing—and is rapidly replacing it. Drip email campaigns ...
Learn More

Get in Touch with Us

At Etumos, we love what we do and we love to share what we know. Call us, email us, or set up a meeting and let's chat!

Contact Us