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Marketing Intelligence

What to Look for in Marketo Measure, Formerly Bizible, Expert Services

Marketo Measure, formerly Bizible, is an excellent attribution software program that can provide valuable insights into ...
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Marketing Intelligence

What MOPs Practitioners Need To Know About Google Analytics 4

Two years after Google introduced their next-generation measurement solution – Google Analytics 4 (GA4) – businesses ...
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Marketing Intelligence

Bizible (Marketo Measure) Attribution Explained

Marketing strategies can be a difficult thing to track, as there are so many moving pieces ...
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Must Contain Ep.4 With Derek Gunn

Marketing Intelligence

Dashboards…with Derek Gunn

Derek Gunn, Manager of Marketing Intelligence Consulting with Etumos, joins just one Kristin to talk about ...
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Marketing Intelligence

Maximize Your Lead-to-SQL Conversion with Regression-Backed Lead Scoring

Traditionally, most marketers have taken a “finger in the wind” approach to behavior scoring. That is ...
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Marketing Intelligence

Does My Martech Stack Really Need to Include a Marketing Attribution Tool?

Between the usual marketing buzzwords and the latest martech craze, there is no shortage of hype ...
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Marketing Intelligence

Marketing Lead Reporting: How to Use Cohort Analysis to Understand Conversion & Velocity

As Marketers, we are all familiar with the typical funnel KPIs. We implicitly know the importance ...
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