Marketing Strategy
What is a MOPs Role?
Overview The role of Marketing Operations (MOPs) is no longer a new concept in today’s industry. ...
Learn More
Marketing Strategy
Gmail’s Gemini AI summary fields are changing how recipients engage with emails. This AI-powered feature automatically ...
Learn More
Marketing Strategy
Prioritization & Avoiding the ‘Yes Person’ Mentality
Overview Prioritizing requests and avoiding becoming a “yes” person requires a combination of effective time management, ...
Learn More
Marketing Strategy
Solving Common Email Deliverability Problems
Email marketing is a core function of most businesses’ marketing strategy – but it only works ...
Learn More
Marketing Strategy
Driving Success Through Data: Marketing Operations’ Influence on Content Performance
Unlocking the Potential of Your Marketing Content In its many forms, content plays a crucial role ...
Learn More
Marketing Strategy
Building Processes that Grow with Your Business – the SCRIM Methodology
At Etumos, we approach architecting operational programs in marketing automation platforms with a developer mindset and ...
Learn More
Marketing Strategy
Process Mapping: The Secret to Efficient Marketing Operations
Overview Companies are becoming more and more fast paced when it comes to marketing. Needing to ...
Learn More
Marketing Strategy
Google & Yahoo’s Upcoming Inbox Changes – What Does it Mean?
So Google and Yahoo announced they’re going to enforce some best practices around emails and make ...
Learn More
Marketing Strategy
3 Ways to Energize Your Nurture Strategy
Overview Lead nurturing is an essential component of any successful marketing strategy. By engaging with your ...
Learn More
Marketing Strategy
Building a Watertight Lead Funnel: Preventing Leaks and Maximizing Revenue
Overview In the world of sales and marketing, a well-structured lead funnel is essential for efficiently ...
Learn More
Overview While the 4 Pillars of Marketing Operations help organizations structure and scale their MOPs teams ...
Learn More
Marketing Strategy
Do More with Marketo Engage to Optimize for Messaging Compliance
What is Messaging Compliance? Messaging compliance relates to the established laws that govern how companies can ...
Learn More
Marketing Strategy
“My MOPs team is gone; what do I prioritize?” We asked AI.
For some context here, I’ve (Edward Unthank) been playing around with AI writing assistant tools for ...
Learn More
Marketing Strategy
What MOPs Practitioners Need To Know About Google Analytics 4
Two years after Google introduced their next-generation measurement solution – Google Analytics 4 (GA4) – businesses ...
Learn More
Marketing Strategy
Maximize Your Lead-to-SQL Conversion with Regression-Backed Lead Scoring
Traditionally, most marketers have taken a “finger in the wind” approach to behavior scoring. That is ...
Learn More
Marketing Strategy
How to Build a High-Powered Marketing Operations Team
Edward Unthank offers a template for building a sustainable, high-performing marketing operations team (MOPs) and his ...
Learn More
Marketing Strategy
Defining “Marketing Operations” as Marketing Technology Evolves
The Marketing industry (especially B2B) is experiencing a massive surge in Marketing Technology (MarTech). Everywhere you ...
Learn More
Marketing Strategy
Scaling Your Marketing Efforts with a Centralized Submission Process
To scale marketing efforts, both in the amount of marketing communications that you’re putting out and ...
Learn More
Marketing Strategy
Scaling Your Marketing Team for Operational Success
Consider the following scenario: A Marketing Automation Architect is perusing the marketing calendar and looking at ...
Learn More
Marketing Strategy
How to Use Lifecycle Processing to Guide and Structure Your Marketing
The backbone of a marketing automation platform is a prospect’s progression from original visitation and creation ...
Learn More
Marketing Strategy
Robust and Scalable: How to Build Your Ideal Marketing Technology Framework
Today, digital marketers should always be looking for ways to continually improve their efforts. The goal ...
Learn More
Marketing Strategy
Multi-Channel Nurture to Guide Your Remarketing Campaigns
One of the biggest areas for marketing improvement is a better utilization of remarketing campaigns for ...
Learn More
Marketing Strategy
How to Build Your Marketing Operations Team
Marketing technologists are always questioning the current structure of their marketing operations team—as well they should be. ...
Learn More
Marketing Strategy
The 3 Skills of the New Technical Marketer
There has been a recent surge in the number of people employed as Marketing Technologists: or, ...
Learn More
Marketing Strategy
3 Types of Profiling Programs to Guide Your Marketing Efforts
What are Profiling Programs? Profiling programs can be set up in your marketing automation platform to ...
Learn More
Marketing Strategy
How to Do Intelligent Lead Nurturing
Intelligent lead nurturing has evolved from drip email marketing—and is rapidly replacing it. Drip email campaigns ...
Learn More
Get in Touch with Us
At Etumos, we love what we do and we love to share what we know. Call us, email us, or set up a meeting and let's chat!
Contact Us
