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Marketing Strategy

Future-proof your career - from MOps builder to AI architect by Etumos

Marketing Productivity

Future-Proof Your Career: A MOps Guide to the AI Era

Future-proof your career in marketing operations by shifting from workflow builder to AI architect, with agentic ...
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Custom AI tools for marketing operations by Etumos

Marketing Productivity

Custom AI Tools: Build Marketing Microsites Without a Dev Team

Learn how custom AI tools let marketing ops build pricing calculators, assessments, and interactive microsites without ...
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Marketing Productivity

Documentation to Enable Alignment

Overview Recently, I watched a documentary about quarterbacks and it reminded me of a viral clip ...
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Marketing Productivity

Jira for MOPS

  Overview As a Marketing Operations professional, you’re all too familiar with the constant juggling act ...
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Marketing Productivity

Making Marketo a PLG Powerhouse

  Recently, I wrote a whitepaper to help MOPS teams make Marketo a Product Led Growth ...
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Marketing Productivity

Enhancing Email Performance through Litmus

Overview As a marketing operations leader or a dedicated email marketer, you understand the constant pressure ...
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Marketing Productivity

Salesforce licensing dilemma

  Salesforce Integration Licenses – save money and improve security The Salesforce user license dilemma If ...
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Marketing Productivity

How to Run a Tight Ship in GTM Operations

Running a Tight Ship in GTM Operations “Managers mistake operational effectiveness with strategy” Michael Porter In ...
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Marketing Productivity

Maximizing Marketing Impact with Personalization Tools

Overview Maximizing the impact of your marketing efforts is something all marketers strive to do. In ...
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Marketing Productivity

Advantages of a Centralized Campaign Process

In marketing operations, it’s no doubt that you’ve run into team structures of every kind. Decentralized, ...
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Marketing Productivity

Efficiency Unleashed: The Four Essential Steps to Implementing a Campaign Demand Center

The Power of a Campaign Demand Center Before we dive into the details, let’s first understand ...
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Marketing Productivity

ProTips for Your First 90 Days in a New Marketing Operations Role

Overview Starting a new role is exciting. We’re all ready to dive in and make the ...
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Marketing Productivity

HubSpot User Permissions & Teams: Tips for Highly Regulated Industries

Overview Now more than ever, companies should be aware of how important it is to keep ...
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Marketing Productivity

The Top 3 In-Person Event Integration Services

Overview In today’s digital age, in-person events remain a valuable marketing strategy for businesses to connect ...
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Marketing Productivity

How to Scale Campaign Volume with a PM Tool

Overview Today’s campaign operations professionals are under constant pressure to produce more and more campaigns, often ...
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Marketing Productivity

Best Ways to Scale Campaign Production with Asana

Overview There are a lot of moving parts involved in campaign production – people across teams ...
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Marketing Productivity

How to Optimize Each Stage of the Campaign Production Process

Overview When it comes to building campaigns within a marketing automation platform (MAP), there are several ...
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Marketing Productivity

Best Ways to Optimize Campaign Build Times with Asana

Overview Are you maximizing your investment in Asana with your marketing team? Asana is a versatile ...
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Marketing Productivity

How to Configure Your PM Tool to Support Marketing Operations

Overview Marketing operations (MOPs) teams are critical to the success of any large marketing department. Responsibilities ...
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Marketing Productivity

SLAs Explained: Why Mature Marketing Ops Team Require Longer Lead Times

Overview To say that mature Marketing Operations (MOPs) teams require longer lead times than less experienced ...
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Marketing Productivity

Direct Mail Integration Services

Overview With the rise of technology usage, marketers have taken advantage of this shift by using ...
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Marketing Productivity

How to Manage Marketing Operations Campaign Request Intake

Overview Implementing a campaign production process is the first step a company can take in reaching ...
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Marketing Productivity

How To Optimize Campaign Build Times With Instance Organization

Overview If you’ve ever inherited a messy marketing automation platform (MAP) instance, you probably quickly realized ...
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Marketing Productivity

How To Optimize Campaign ROI With Program / Campaign Templates

Overview Tracking and developing a process for Campaign ROI is an important part of a marketing ...
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Marketing Productivity

How To Scale Campaign Volume With Program and Asset Templates

Overview Templates play a major role in maximizing the functionality and benefits of Marketo Engage as ...
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Marketing Productivity

How to Optimize Campaign ROI with PM Tool

Overview In the fast-paced world of marketing, optimizing your campaign’s ROI is crucial to the success ...
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Marketing Productivity

The Top 3 Virtual Meeting Integration Services

Overview Ever since the craziness of 2020, virtual meeting services have become more important than ever ...
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Marketing Productivity

Top 3 Things You Need to Know As a New HubSpot User

Overview Are you a new HubSpot user? Maybe you’ve started a new job and your new ...
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Marketing Productivity

Using Conditional Groups in Completion Actions in Account Engagement

What are conditional groups in completion actions? As you may or may not know, completion actions ...
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Marketing Productivity

Why Project Management is Critical for Efficient Marketing Operations

Overview In today’s competitive business environment, effective marketing communications are crucial for the success of any ...
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Marketing Productivity

What to include in your HubSpot Campaign Launch Checklist

Overview You have finally finished up that email campaign and are ready to send it out ...
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Marketing Productivity

3 Common Pain Points for New Marketo Users

When you’re new to Marketo Engage, it can be really overwhelming to open up an instance ...
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Marketing Productivity

Marketing Operations Build Times by Campaign Type

Overview We are living in a time of automation and when you have AI completing tasks ...
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Marketing Productivity

Privacy Compliance Processing in Marketing Automation: Your Global Marketing Must-Have

In an increasingly global world with shifting data practices, it’s important to ensure quality data for ...
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Marketing Productivity

How to get Account Engagement Certified in 90 Days

Overview Marketing Cloud Account Engagement1 is the B2B marketing automation solution in the Salesforce ecosystem. Like ...
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Marketing Productivity

Marketing Operations Certifications Explained: HubSpot, Account Engagement & Marketo

Overview While there are many similarities between Marketing Automation Platforms, each has unique capabilities, functionality, and ...
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Marketing Productivity

Tips to Clean your Account Engagement Instance

Overview As a Marketing Cloud Account Engagement1 administrator, it’s important to keep an eye on your database ...
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Marketing Productivity

Getting Started with CSS in Marketo Engage

Join Etumos’ own Corey Bethel as we discuss what CSS is and 3 common use cases ...
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Marketing Productivity

3 Tips for Utilizing HTML in Marketo Engage

 Join Etumos’ own Alysha Khan as we review 3 tips for using HTML in the ...
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Marketing Productivity

What to include in your Marketo Campaign Launch Checklist

So you’ve built your campaign and it’s ready to deploy. Great! Now what? Having a Marketo ...
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Marketing Productivity

Why Your PM Tool is Critical for Marketing Operations

Overview Business processes have adapted to a remote work culture. Even if your organization has shifted ...
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Marketing Productivity

How to get HubSpot Certified in 30 Days

Overview HubSpot is a globally leading marketing, sales, and customer service platform that has multiplied since ...
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Marketing Productivity

Marketo vs. HubSpot Benefits Comparison

Overview Whether you are implementing a marketing automation platform for the very first time or you ...
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Marketing Productivity

How to Optimize Marketing Operations Campaign Build Times

Overview We may all have the same 24-hour day, but most people don’t go spending it ...
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Marketing Productivity

How To Optimize Campaign Build Times With Program Templates

Overview As a marketer, it’s important to optimize the time you spend on building your campaigns. ...
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Marketing Productivity

How to optimize Campaign Build Times with a PM Tool

Overview If you’re involved in any aspect of the marketing campaign process, you understand that time ...
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Marketing Productivity

How to Implement a Marketing Operations QA Process

Overview What is a campaign QA process? Why is it a mission critical process? When should ...
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Marketing Productivity

How to Explore Your Marketo Engage Database with List Views

Adobe Marketo Engage is home to a vast amount of information about your contact database but ...
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Marketing Productivity

Everything you Need to Know to Get Started with Marketo Engage Dynamic Chat

Overview Over the past several years marketing operations practitioners have started hearing about Dynamic Chat and ...
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Marketing Productivity

Do More to Maximize Campaign Build Velocity

Overview Campaign build velocity in its simplest terms is the measurement of the time required for ...
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Marketing Productivity

Breaking it Down: Understanding Custom Objects, Custom Activities and Custom Fields in Marketo

Overview Adobe Marketo Engage comes with a pre-built data schema featuring standard objects, fields and activities. ...
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Marketing Productivity

Battle Royale: Audience Selection in Marketo Engage

Overview If there is anything that Marketo Engage is famous for, it’s that you have a ...
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Marketing Productivity

Tips for Creating Confident QA Process of Marketing Campaigns

Overview A formal email campaign QA process is critical for achieving your team’s campaign production goals. ...
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Marketing Productivity

Need a PM Tool? Here’s What You Need to Know

What is a project management tool? When it comes to marketing campaign management, everything can seem ...
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Marketing Productivity

Implementing Agile for Campaign Operations

The down-low on Agile Methodology Agile is a cultural, operations, and project methodology that breaks up ...
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Marketing Productivity

Content Submission: A Simple Document That Can Save Your Campaigns

Overview In today’s fast-paced digital world, marketing campaigns have become a crucial part in a business’s ...
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Marketing Productivity

Got SLAs? How Service Level Agreements Optimize Marketing Operations

Marketing Campaign SLAs A lot goes into the creation of a marketing campaign, and every campaign ...
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Marketing Productivity

Increase Marketing Campaign Volume to Fully Leverage your Investment in Marketo Engage

How do you scale your campaign operations to increase your campaign volume and what tools can ...
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Marketing Productivity

How a Project Management Tool Increases Marketing Productivity

What is Project Management tool in context of Marketing and Marketing Operations? If you’re still using ...
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Marketing Productivity

Use A Marketing Campaign Intake Process to Level Up Your Campaign Production

Marketing operations teams are increasingly pressured to produce more with less. Messages and requests fly in ...
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Marketing Productivity

Marketing Campaign Production Processes: 4 Step COPs Framework for Success

What good is a plan without execution? Your content team can develop a great idea for ...
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Marketing Productivity

Where Marketing Automation Platforms Fail at Privacy Compliance

Overview Over the past several years, data privacy has bubbled to the forefront – but many ...
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Marketing Productivity

Marketing Operations: The Guide

For years now, I’ve been seeing Marketing Operations (the people who run Marketing Technology) as an ...
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5 tips to eliminate campaign operations inefficiencies - square

Marketing Productivity

5 Tips to Eliminate Campaign Operations Inefficiencies

Real business pain-point solutions and how to save time and money As your Marketing Operations team ...
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Etumos Partners with Community Member to Create MOPs PROs Toolbox Chrome Extension

Marketing Productivity

Etumos Partners with Community Member to Create MOPs PROs Toolbox Chrome Extension

As Adobe continues to roll out its new Marketo Engage Unified Experience (MEUE) to clients, many ...
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Marketing Productivity

5 Tips for Implementing SLAs that Streamline Campaign Creation

Your company has scaled enough so that end-to-end campaign execution is no longer a one-person operation. ...
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Marketing Productivity

Scaling Your Marketing Efforts with a Centralized Submission Process

To scale marketing efforts, both in the amount of marketing communications that you’re putting out and ...
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