Overview Whether your marketing strategies revolve around content creation, webinars, or something else entirely, Marketo program ...
Learn More
Marketo Engage
Marketo Engage
I’ve Become an Accidental Marketo Admin. What Do I Do Now?
Overview In the marketing operations field, I’ve encountered many folks who have suddenly found themselves tasked ...
Learn More
Overview So, you’ve taken the leap and decided to implement Marketo Engage – a powerful tool ...
Learn More
Marketo Engage
Your Guide to Marketo Field Cleanup
Overview We’ve all been there- you’re searching for a field in your smart lists and can’t ...
Learn More
Overview What are Request Campaigns & Daisy Chains? Why should you use these automated workflows, how ...
Learn More
Marketo Engage
How to Integrate Marketo with Salesforce
Overview Most businesses will operate out of a customer relationship management (CRM) platform such as Salesforce ...
Learn More
Marketo Engage
How to Take Advantage of reCAPTCHA in Marketo Engage
Overview Imagine this. You are a humble Marketo Engage admin, managing operations, keeping the trains running ...
Learn More
Marketo Engage
Managing Marketo Workspaces & Partitions
Overview Many marketers have questions about Marketo Engage workspaces and partitions and when they should be ...
Learn More
Marketo Engage
Top Tips for Nurture Program Strategy
Overview Marketo Engage’s Engagement Programs allow you to create personalized nurture journeys for leads at scale. ...
Learn More
Marketo Engage
How to Export Data from Marketo via API
Overview Leveraging the Marketo Engage API allows teams to extend the capabilities of Marketo e.g bulk ...
Learn More
Overview When it comes to Marketo Engage Program Templates there are a lot of questions on ...
Learn More
Marketo Engage
Managing Roles and Permissions in Marketo
Join Etumos’ own Alysha Khan as we review Roles and Permissions in Marketo and how ...
Learn More
Overview Higher education institutions may have a deeper relationship with their constituents, but they can still ...
Learn More
What is Messaging Compliance? Messaging compliance relates to the established laws that govern how companies can ...
Learn More
Marketo Engage
Improve Your Email Bounce Management in Marketo Engage
Overview Email campaign operations teams often take the lead on managing the actual email send process, ...
Learn More
Marketo Engage
How To Improve Campaign Quality With Program Templates
Overview In the fast-paced world of marketing, it may be tempting to prioritize quantity over quality ...
Learn More
Overview So your company just acquired another company! While the excitement stirs throughout the org and ...
Learn More
Overview Companies in highly regulated industries have to be extra vigilant and protective to ensure compliance. ...
Learn More
Overview If you’ve ever inherited a messy marketing automation platform (MAP) instance, you probably quickly realized ...
Learn More
Overview Templates play a major role in maximizing the functionality and benefits of Marketo Engage as ...
Learn More
Marketo Engage
Manage Marketo Engage to Optimize for Lead Value
Overview Allocating an adequate budget towards your marketing initiatives can be a balancing act. You want ...
Learn More
Marketo Engage
3 Common Pain Points for New Marketo Users
When you’re new to Marketo Engage, it can be really overwhelming to open up an instance ...
Learn More
Marketo Engage
Privacy Compliance Processing in Marketing Automation: Your Global Marketing Must-Have
In an increasingly global world with shifting data practices, it’s important to ensure quality data for ...
Learn More
Overview While there are many similarities between Marketing Automation Platforms, each has unique capabilities, functionality, and ...
Learn More
Marketo Engage
Campaign ROI Tracking in Marketo
Join Etumos’ own Meredith Foulke as we discuss what Campaign ROI is, why it’s important, ...
Learn More
Marketo Engage
Getting Started with CSS in Marketo Engage
Join Etumos’ own Corey Bethel as we discuss what CSS is and 3 common use cases ...
Learn More
Marketo Engage
3 Tips for Utilizing HTML in Marketo Engage
Join Etumos’ own Alysha Khan as we review 3 tips for using HTML in the ...
Learn More
Marketo Engage
What to include in your Marketo Campaign Launch Checklist
So you’ve built your campaign and it’s ready to deploy. Great! Now what? Having a Marketo ...
Learn More
Overview So you’re currently using Salesforce Marketing Cloud Account Engagement (Pardot) and you’re starting to reach ...
Learn More
Marketo Engage
What You Don’t Know About Smart Campaigns Might Hurt You
“It’s pizza time” – Spider-Man I concur with my goofy friend; it is always a good ...
Learn More
Marketo Engage
How to Track Web Activity with Marketo
Overview Tracking web activity is essential for collecting, and reacting to end user engagement from your ...
Learn More
Marketo Engage
How to Create Email Domain Exclusions in Marketo
Overview A major benefit of investing in marketing automation platforms like Marketo Engage is being able ...
Learn More
Marketo Engage
What You Need to Know: 2023 Marketo Engage Roadmap
Overview This year’s 2023 Adobe Summit was an exciting one, for many reasons. After a 3 ...
Learn More
Marketo Engage
Tips for Implementing Marketo Engage
Overview How would you get started if you were handed the keys to a brand new ...
Learn More
What is messaging relevancy? Messaging relevancy pertains to one of the core concepts all good email ...
Learn More
Overview Ready to take your campaigns to the next level? Looking for an effective way to ...
Learn More
Marketo Engage
The Top 5 Marketo Integrated Services for B2B Companies
Overview Marketing automation platforms like Adobe Marketo Engage are becoming increasingly popular among B2B companies as ...
Learn More
Marketo Engage
Optimizing your Campaign Costs with Marketo Engage
An important function of marketing operations is monitoring campaign costs because sadly, money does not grow ...
Learn More
Overview What is Campaign Relevancy? Why should companies seek to improve Campaign Relevancy? When should companies ...
Learn More
Marketo Engage
Marketo vs. HubSpot Benefits Comparison
Overview Whether you are implementing a marketing automation platform for the very first time or you ...
Learn More
What are Requested Campaigns in Marketo? Have you ever clicked the Flow actions tab in a ...
Learn More
Marketo Engage
How to track referring URL in Marketo Forms
Overview Do you know where your web traffic is coming from? Can you report on it ...
Learn More
Marketo Engage
How To Optimize Campaign Build Times With Program Templates
Overview As a marketer, it’s important to optimize the time you spend on building your campaigns. ...
Learn More
Marketo Engage
How to Implement Direct Mail in Marketo
Overview Want to show your prospects and customers you care? Interested in incentivizing individuals to attend ...
Learn More
Marketo Engage
How to Explore Your Marketo Engage Database with List Views
Adobe Marketo Engage is home to a vast amount of information about your contact database but ...
Learn More
Marketo Engage
How to Create Custom User Roles & Permissions in Marketo
Whether you have a small team of Marketo users or many users to manage, Marketo makes ...
Learn More
Overview I once had to dress up as Mr. Ralph Waldo Emerson for a school project ...
Learn More
Overview Over the past several years marketing operations practitioners have started hearing about Dynamic Chat and ...
Learn More
Marketo Engage
Do More with Marketo Engage to Increase Lead Velocity
Overview Forecasting revenue is challenging for many companies. Lead velocity is one sales metric that can ...
Learn More
Marketo Engage
Centralizing Data Standardization in Marketo Engage
Overview As Marketo instances are built out, it is common for data processes to be created ...
Learn More
Overview If you’re using Adobe Marketo Engage, the most effective way to track channel engagement and ...
Learn More
Marketo Engage
Breaking it Down: Understanding Custom Objects, Custom Activities and Custom Fields in Marketo
Overview Adobe Marketo Engage comes with a pre-built data schema featuring standard objects, fields and activities. ...
Learn More
Marketo Engage
Battle Royale: Audience Selection in Marketo Engage
Overview If there is anything that Marketo Engage is famous for, it’s that you have a ...
Learn More
Marketo Engage
Automate Marketo Engage to Maximize Lead Quality
Overview Lead Quality is a goal for any organization in order to maximize return on investment. ...
Learn More
Overview Marketers should strive to build audience segmentations that are reflective of a person’s buying stage. ...
Learn More
Org-Level Segmentations Drive Marketing Our inboxes are filled with hundreds of emails daily and marketing teams ...
Learn More
Overview If you have your Adobe Marketo Engage Business Practitioner Expert certification and are looking at ...
Learn More
Marketo Engage
Top 4 Things You Need to Know As a New Marketo User
Overview Learning a new piece of technology can be intimidating and Adobe Marketo Engage is no ...
Learn More
Overview Marketing professionals looking to showcase their skills and expertise in various Marketing Technology platforms surely ...
Learn More
Marketo Engage
Ways to Use Marketo Engage to Improve Lead Volume
What is Lead Volume? Lead volume can be defined as the number of qualified prospects you’ve ...
Learn More
Overview Setting up segmentations in Marketo Engage is essential to ensure your business’s success by knowing ...
Learn More
Overview Data can be one of the most valuable assets a company has, but not all ...
Learn More
Overview The B2B marketing world is constantly evolving. Buyer journeys look completely different than they did ...
Learn More
Marketo Dynamic Content in Segmentations Sales teams and content creators understand how critical personalization is for ...
Learn More
Marketo Engage
Architect Marketo Engage to Drive Brand Consistency
Brand Consistency and Marketo Brand consistency is vital to providing a great customer experience and achieving ...
Learn More
Brand Loyalty and Marketo Establishing brand loyalty requires a strong brand identity and a comprehensive strategy ...
Learn More
Marketo Engage
Marketo Tokens to Streamline Campaign Production
The use of Marketo Engage Tokens can greatly enhance personalization and production efficiency for users of ...
Learn More
Marketo Engage
Tips to Clean your Marketo Instance
It is the perfect time to knock the cobwebs out of your Marketo Engage instance! If ...
Learn More
Marketo Engage
Increase Marketing Campaign Volume to Fully Leverage your Investment in Marketo Engage
How do you scale your campaign operations to increase your campaign volume and what tools can ...
Learn More
What is Lead Conversion? Lead conversion can be defined as a marketing and sales process that ...
Learn More
Overview Lead scoring is a shared sales and marketing methodology for ranking and prioritizing leads for ...
Learn More
Marketo Engage
Instrument Marketo Engage to Drive Brand Awareness
What is Brand Awareness? Brand Awareness represents the following: how recognizable your brand is with your ...
Learn More
Marketo Engage
Help! I Just Inherited a Legacy Marketo Instance
Every marketing professional who works in Marketo has a dream that one day they will be ...
Learn More
Marketo Engage
Unraveling the New Marketo UI
Whether you love it or hate it or even want it, the new Marketo UI is ...
Learn More
Marketo Engage
How the Marketo to Salesforce Sync Works
You’ve just loaded a list from an event where you have multiple hot leads into your ...
Learn More
We all know how to talk about the key operational programs in a Marketo instance: Lifecycle ...
Learn More
Marketo Engage
How to Build Marketo Email Program Templates
Marketo Email Program Templates Guide The Most Valuable Marketo Email Program Templates You’ll Ever Build Adobe ...
Learn More
Marketo Engage
List Acquisition? There’s a Marketo Template for That.
Most marketing departments begin or augment their demand generation efforts with list acquisition. Clearly marking these ...
Learn More
Marketo Engage
How to Build your next Marketo Event Template
Consider this scenario: Your company just committed to hosting a series of events over the next ...
Learn More
Marketo Engage
How to Build a Marketo Webinar Template that Scales
Webinars have become a favorite marketing tactic for many of today’s B2B brands, because they can ...
Learn More
(Originally posted on yesler.com) Lead scoring is made up of two different kinds of information, each ...
Learn More
(Originally posted on edwardunthank.com) At a recent Seattle Marketo User Group meeting, I was surprised to ...
Learn More
Get in Touch with Us
At Etumos, we love what we do and we love to share what we know. Call us, email us, or set up a meeting and let's chat!
Contact Us
