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Marketing Automation

How to Build Marketo Email Program Templates

April 20, 2017

Program templates allow you to scale your marketing efforts, and the most valuable template in your toolbox is the one that you use the most and that saves you the most time. For most companies, this is the email campaign program template.

Surprisingly enough, while this is arguably the most valuable template, many companies overlook it. …

List Acquisition? There’s a Marketo Template for That.

April 17, 2017

Most marketing departments begin or augment their demand generation efforts with list acquisition. Clearly marking these leads in your Marketo instance and tracking their future engagement is essential to making the most out of list purchases. We’ve helped our clients successfully automate this process with a Marketo List Acquisition template.

At Etumos, we’ve created a template …

A Marketo Content Program Template for Every Type of Content

April 12, 2017

The primary building block for any marketing initiative is content. We marketers thrive on content—but this post is not specifically about content. It’s about capturing leads that are interested in that content by establishing a scalable Marketo content program template in your Marketo instance.

At Etumos, we’ve created a template that can handle any type …

How to Build your next Marketo Event Template

March 23, 2017

Consider this scenario:

Your company just committed to hosting a series of events over the next 6 months that span across North America. As the Marking Operations Manager, you have been tasked with building out the necessary programs in Marketo, including managing the registration, email promotions and campaign reporting for the entire …

How to Build a Marketo Webinar Template that Scales

March 8, 2017

Webinars have become a favorite marketing tactic for many of today’s B2B brands, because they can support a wide range of business initiatives. However, they can also be costly and time consuming to build. One of the main reasons we find brands aren’t doing more with webinars is because of the time-consuming amount of work …

How to use Lifecycle Processing to guide and structure your marketing

February 23, 2016

The backbone of a marketing automation platform is a prospect’s progression from original visitation and creation into a system all the way through becoming an active customer—driving that flow is how a prospect is treated within the system both operationally (behind-the-scenes data cleanliness) and effectively (choosing nurture communications, targeting tracks, and sales tasks).

Lifecycle Processing …

Six Ways to Implement Dynamic Content in Marketo

February 18, 2015

Marketing Technologists are always looking for better ways to give readers the most engaging and relevant content possible. Unsurprisingly, the quest for dynamic content has grown quite popular—better content means better engagement from subscribers, which means better results from your email campaigns.

Marketing automation platforms can produce server-side dynamic content based on a person’s activity and …