UTMs are practically gospel in modern marketing but let’s be real, most of us could use a refresher on why they are so important, how and where to use them and how to report on them accurately.
Watch our UTM 101 walkthrough Beyond the Click: Harnessing UTMs for Data-Driven Marketing and learn how to use UTMs to answer:
- Which marketing channels are most effective?
- What campaigns are driving conversions?
- How does campaign performance compare over time?
- Which specific platforms, tools, and/or content is most successful?
- And more!
Watch The Recording
Meet Our Speaker:
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Meredith FoulkeMIOPs Consultant |
