Is your Marketo instance struggling with these symptoms?
- Sluggish campaign queue
- Glacial CRM sync
- Significant delays between launching a campaign and seeing results
- Smart lists and other data pulls taking FOREVER to load
Your instance is suffering from Marketo tech debt, the sneaky boogeyman dark that slowly bides its time and then becomes a big problem seemingly overnight.
As your instance grows, managing its performance isn’t simply a matter of repeating the exact same things that work in a smaller instance. It involves navigating the intricacies of a vast database, complex workflows, and high-stakes campaigns. And with growing data volumes, maintaining optimal performance requires constant vigilance and fine-tuning.
In The Guide to Managing Marketo Tech Debt: Expert Insights for Enterprise & Large-Scale Automation, you’ll find practical advice, advanced techniques, and real-world examples to help navigate system complexities and maintain optimal performance, whether you have a scant 1 million records or 10+ million records. Chapters include:
- Defining an Enterprise Instance
- Common Challenges in an Enterprise Instance
- The Subtle Art of Managing Campaign Queueing
- The CRM Sync Keeps the Score
- Declutter Your Segmentations
- The Life-Changing Magic of Good Governance
- Projects to Tackle
- Common Scenarios
- Prioritizing the Work
