A Marketo Content Program Template for Every Type of Content
The primary building block for any marketing initiative is content. We, marketers, thrive on content—but this post is not specifically about content. It’s about capturing leads that are interested in that content by establishing a scalable Marketo content program template in your Marketo instance. At Etumos, we’ve created a template that can handle any type…
How to Build your next Marketo Event Template
Consider this scenario: Your company just committed to hosting a series of events over the next 6 months that span across North America. As the Marking Operations Manager, you have been tasked with building out the necessary programs in Marketo, including managing the registration, email promotions and campaign reporting for the entire project. And you’d…
How to Build a Marketo Webinar Template that Scales
Webinars have become a favorite marketing tactic for many of today’s B2B brands, because they can support a wide range of business initiatives. However, they can also be costly and time consuming to build. One of the main reasons we find brands aren’t doing more with webinars is because of the time-consuming amount of work…
