Lead Quality: Acceptance Rate Report
Lead Quality Acceptance Rate Report The Lead Quality Acceptance Rate (Known>MAL) Report shows the rate at which a person is moving from being a record in your system to being qualified for marketing initiatives. Simply put they are a record that is now eligible for nurturing and marketing initiatives. Known – a person in your…
The Top 3 In-Person Event Integration Services
Overview In today’s digital age, in-person events remain a valuable marketing strategy for businesses to connect with their target audience and generate leads. However, managing event data and integrating it with marketing automation platforms can be complex and overwhelming. Luckily, in-person event integration services offer solutions to automate data processing, standardize information, and enhance user…
How to Take Advantage of reCAPTCHA in Marketo Engage
Overview Imagine this. You are a humble Marketo Engage admin, managing operations, keeping the trains running (so to speak), and ensuring everything coming out of your Marketo instance is in tip-top shape. Lead flow is dialed. You have a great relationship with your Salesforce admin. You have your dream job and life is sweet –…
How to Scale Campaign Volume with a PM Tool
Overview Today’s campaign operations professionals are under constant pressure to produce more and more campaigns, often with limited resources. Sound familiar? It’s a common challenge that most businesses face, especially those in enterprise organizations. But there is a solution to increasing output without adding headcount – by fully optimizing your project management (PM) tool. In…
Guide to Etumos’ Campaign Production Process
Overview If you’re a campaign operations professional (or you work with them), then you know that your role and workload cannot survive without a tried and tested campaign production process. Etumos as a whole believes strongly that any organization of any size should have a campaign production process embedded in its demand center. We believe…
A/B Testing Best Practices: How to Set Up Successful A/B Tests in Marketo
Do you know why you send your marketing emails in the mornings, why your CTA buttons are styled in a certain way, or why you format your subject lines with personalization? You may have a hunch or may have read an article that made a claim about best practices for email marketing, and you decided…
Communicating the Value of Marketing Operations as a Strategic Business Function
Overview While the 4 Pillars of Marketing Operations help organizations structure and scale their MOPs teams into functional areas of expertise, how do we communicate the business value of all that we do? Let’s expand on that in a way that can be easily communicated to your internal and external stakeholders. What are Marketing Operations’…
How Marketo & Account Engagement (Pardot) Compare in Pricing & Features
Overview Are you new to the MAP (Marketing Automation Platform) selection process and have narrowed your shortlist? Or, maybe you’re running into systematic issues with your current MAP and want to make a change…. We’ve seen all the scenarios. Thankfully, Etumos has spent considerable time in both platforms and can help you narrow down what…
Best Ways to Optimize Campaign Build Times with Asana
Overview Are you maximizing your investment in Asana with your marketing team? Asana is a versatile project management tool that helps marketing teams streamline workflows, improve collaboration, and boost productivity. On top of all that, Asana can help you optimize your campaign build times to get more work done in less time! In this blog,…
Managing Marketing Ops Stakeholders
Marketing technology touches many different parts of a business so it’s understandable that a marketing operations manager has just as many different stakeholders, all with different ideas, personalities, and goals. Think demand generation teams, customer marketing team, sales teams, IT, the exec committee, external vendors, etc. So how do you wrangle all these folks and…
