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The Definitive Guide to Multi-Touch Attribution with Marketo Measure

From when to invest in MTA to implementing and leveraging Marketo Measure, we’ve got the blueprint for you

Marketing attribution softwares, like Marketo Measure, can handily turn marketing chaos into a symphony of critical insights about the effectiveness of your strategies and tactics in generating new leads and converting customers.

However, going from raw attribution data to actionable strategies isn’t always straightforward.

From when to invest in MTA, how to implement Marketo Measure and what insights you’re even looking for, our marketing intelligence maestros have the answers you’re looking for.

Download our new e-book, The Definitive Guide to Multi-Touch Attribution with Marketo Measure and get ready to orchestrate your own MTA symphony. We’ll cover:

  • What is attribution?
  • What are the different attribution models?
  • When is it time to invest in MTA software?
  • What features can I expect?
  • What are the pros and cons of Marketo Measure?
  • We’re ready to invest in MTA – what now?
  • How do I use Marketo Measure?
  • Get the guide

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