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How to Fix a Leaky Funnel

Don’t let leads drip down the drain

Whether you already have a defined lead lifecycle in place or you are looking to implement this process, chances are there is a good chance you’ll have some leaks when you turn on the lead faucet. A watertight lead funnel enables you to report on some of marketing’s most meaningful metrics, volume in each stage, conversion ratio and velocity. Added together these metrics can give insight into everything from conversion bottlenecks to revenue forecasting.

Watch this on-demand webinar to learn:

  • Common cracks and leaks to watch out for
  • Where to start when designing a watertight lead funnel/lead lifecycle process
  • How much is that dripping faucet really costing (Reporting on the value of lost leads)

We hope you enjoyed this webinar! You can also view the slides here.

Meet the Speaker

Rusty Hall

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