Calling all nurture newbies, email strategists, and marketing ops masterminds.

Need to build a new nurture? Need to optimize your existing nurtures? Need to figure out how to actually report on your nurture?

Join us for Nurture Strategy 101 with the Nurture Queen herself Amanda Thomas, 5x Marketo Champion, Certified Marketo Architect and Senior Marketing Operations Consultant at Etumos.

Amanda has been developing, building, optimizing, and reporting on nurtures for 10+ years for top B2B companies. Saying she lives, breathes and even dreams nurtures is a bit of an understatement.

During this webinar, she’ll cover:

• Nurture Basics including key terminology, the maturity curve and defining your goals
• Nurture Use Cases including how to refine your targeting and align it with business KPIs
• Nurture Building Blocks including an overview of the important technical features needed to build nurtures across Marketo Engage, HubSpot Marketing Hub, and Account Engagement.

These best practices have been honed across 40+ nurtures so join us to get possibly the ultimate nurture guidance from the Nurture Queen herself.

Watch On Demand

Meet The Team:

Amanda Thomas, Presenter Sr. Marketing Operations Consultant	Jamye Breidenbach, Moderator Consulting Services Manager