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Marketing Campaign Strategy 101 Kit

Launch your campaigns with expert strategy and technical precision using our 3 handy resources

Whether you’re new to demand generation and marketing operations or just getting back into the swing of things after a career detour, launching your first few campaigns can be nerve-wracking.

Am I launching the right kind of campaign? Will my audience convert? How will leadership react to the metrics? Do I even know what a campaign is supposed to be?

We’ve helped dozens of companies conquer those jitters and that’s why we’ve compiled this Marketing Campaign Strategy 101 Kit with our top resources.

In this kit, we walk through exactly how to ideate, strategize, execute and report on your campaign. You’ll get:

  • A Campaign Strategy & Process Guide
  • A UTM Builder
  • A Naming Convention Builder

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