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Marketo Lead Sourcing Guide

Never worry about where leads came from again.

Ever wonder where leads come from? Ever been overwhelmed with the different approaches to lead sourcing in Marketo? Here’s your answer. This guide will walk through all of the necessary pieces of using a Lead Source Framework with screenshots:

  • UTMs for everything. This setup uses hidden fields to latch into your UTM framework to make sure leads are sourced how you want them.
  • Lead Source Category, Lead Source, and Lead Source Details. Get the granularity you need, regardless of what it is. Use our framework to categorize your marketing initiatives without the whiteboarding.
  • Robust and scalable. Like everything we build, we make sure it runs on its own without breaking, and so your less-experienced marketers can use it without effort.

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