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Marketo Landing Page Tips and Tricks

I put together a short list of cool things you can do with Marketo Landing Pages. Take a look.

Favicons

These are cool little icons you see on web page bookmarks and browser tabs. See mine up above? They are useful for brand recognition as well as helpful reminders of what is going on in each tab on a browser. Many people have 10 or 20 tabs open at once, leaving room only for an icon. It’s so fast and easy, there’s no reason not to.

Step 1:   Create or Find a Favicon.ico file

Which is 16x16px in size. Ask your designer for help. Or visit this site. or this one. [thanks Paola]

Your web team may already have one, so either ask them or pull it from the site yourself by doing View Source and looking for the code below.

Take that link and download the file, or copy that link for Step 3.

Step 2:   Upload the .ico file to Marketo’s Images and Files section.

Perhaps under a folder called website-images

Step 3:   Add the following tag to your template between <HEAD> and  </HEAD>

<link rel=”favicon” href=”http://go.yoursite.com/favicon.ico”>

NOTE: this must be in the base URL as shown. Where yoursite.com is the link to your favicon.ico file which must be in the root directory as shown.

More favicon tips.

Video on Marketo Pages

When Marketo introduced the YouTube integration, some of these tips became outdated, but some are still useful depending on your goals.

Remember to sign up for future updates because you don’t want to miss my special Marketing Rockstar’s Guide to Marketo offer exclusively for list members.

[Updated: October 3, 2018 with new options]

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