Agentic Workers for Outbound Prospecting: From SDR Spam to Concierge
See how agentic workers turn generic AI drips into event-based, glass-box outbound prospecting with an automated MDR concierge that stays under human control.
RevTech Ecosystems: Building a Best-of-Breed Revenue Stack
Learn how RevTech ecosystems abstract logic into a Snowflake data core, keep CRM and Marketing Cloud lean, and future-proof your revenue stack for 2026.
Data Tech Debt: Building a Reliable Data Core for AI in Marketing Ops
AI excellence requires a solid data core. Learn how to address data tech debt and use AI agents to build a reliable foundation for marketing intelligence.
AI Hallucinations: How to Guard Your Marketing Ops Data
AI hallucinations are the confident lie that breaks your pipeline. Learn what causes them, how to detect them, and the guardrails that keep your data clean.
Generative Engine Optimization (GEO) vs SEO: What Changes
Move beyond SEO with Generative Engine Optimization (GEO). Learn how to ungate content and build credibility to win citations in ChatGPT and Claude.
Understanding GA, GTM, and the Data Structure: Unlocking the Power of GA4 for B2B
Overview In the evolving landscape of digital marketing and analytics, understanding the tools at your disposal is crucial for making data-driven decisions. Google Analytics (GA) and Google Tag Manager (GTM) are two essential tools that can transform how businesses, especially in the B2B space, track and interpret user interactions on their websites. With the introduction…
Marketing Operations Reporting 101: Marketo People Performance Reporting
Overview Do you need help getting started with reporting in Marketo Engage? Get a deep dive into Marketo People Performance Reporting and how to update the report to meet your marketing operations team needs. Watch Now
Marketing Operations Reporting 101: Marketo Email Performance Reporting
Overview Do you need help getting started with reporting in Marketo Engage? Get a deep dive into Marketo Email Performance Reporting and how to update the report to meet your marketing operations team needs. Watch Now
Marketing Operations Reporting 101: Salesforce Reports Advanced Filter Logic
Overview Do you need help getting started with reporting in Salesforce? Get a deep dive into Salesforce Reports Advanced Filter Logic and how to update the report to meet your marketing operations team needs. Watch Now
Get a Breakdown on Multi-touch Attribution
Overview Multi-Touch Attribution (MTA) is a vital tool in today’s marketing landscape, enabling organizations to measure marketing effectiveness across various channels. Unlike traditional single-touch attribution models, MTA recognizes that no single interaction is solely responsible for conversions. Here’s a breakdown of MTA and why it matters. What is Multi-Touch Attribution? MTA measures marketing initiative effectiveness…
