Etumos

Overview When it comes to Marketo Engage Program Templates there are a lot of questions on how to get started. What are Program Templates? When should companies focus on addressing templatized programs? How should a company use Program Templates to improve campaign experience consistency? What are Program Templates? Program Templates are Marketo Engage Programs that…

Overview One of the funnest parts of being a marketing operations professional is having a behind the scenes understanding of how the technology we use helps us better understand the actions (and ultimately interests) of those engaging with us. From tracking form submissions to email interactions and all sorts of other activities in between, having…

Overview With the rise of technology usage, marketers have taken advantage of this shift by using the power of digital communication to reach larger audiences. Not to mention, since consumers are more connected digitally than ever before and are spending hours on electronic devices daily, businesses are constantly finding ways to increase their online presence…

Overview Implementing a campaign production process is the first step a company can take in reaching highly efficient and productive campaign creation. A campaign production process comprises four stages: intake, build, QA, and launch. The intake stage of that process is usually the most unorganized, overlooked, and easy to mismanage if not planned properly. This…

Overview Email campaign operations teams often take the lead on managing the actual email send process, but can also help your company maintain deliverability and sender reputation. This blog focuses on the impact of bounces on your email marketing efforts and how to successfully manage them in Marketo Engage. What is an email bounce? An…

Overview So your company just acquired another company! While the excitement stirs throughout the org and most are excited about the new future, as a Marketing Operations professional, you should know that acquisitions always mean a new project on the roadmap. That project typically begins when your VP or C-Level executive informs you that the…

Overview In the fast-paced world of marketing, optimizing your campaign’s ROI is crucial to the success of your business. A well-organized project management (PM) tool and a well-defined intake process can help you boost productivity and ROI without changing your current team dynamic. The benefit of a PM Tool as it relates to ROI Using…

Overview At Etumos, we think of Privacy Compliance as the operational workflows that orchestrate and govern the business decisions your organization makes around storing, processing, and marketing to its database. Most email marketing platforms leave organizations to their own devices when implementing compliance processes, but HubSpot Marketing Hub provides out-of-the-box functionality that helps your team…

Overview HubSpot loves making standard marketing automation processes easy to set up Day 1. Lead scoring is no exception. HubSpot’s configurable scoring fields are intuitive and allow for a quick setup of a basic scoring function in your instance. What is lead scoring? Lead scoring helps both sales and marketing teams objectively rate and prioritize…

Overview Managing user permissions in any tool can be a burden. From a lack of clarity into what each permission actually enables, to the laborious task of trying to decide the appropriate permission level for users that will enable them to do their job while also safeguarding the business, managing users is rarely a task…