How to integrate HubSpot with Salesforce
Overview If you’re using HubSpot as your marketing automation platform and Salesforce as your CRM system, then your tech stack is already off to a powerful start. In order to leverage the capabilities and work with the limitations of both platforms, you’ll want to strategically integrate the two. The HubSpot and Salesforce integration allows your…
Marketing Operations Build Times by Campaign Type
Overview We are living in a time of automation and when you have AI completing tasks and projects in mere seconds, speed matters. How quickly your marketing operations team can set up, build and execute campaigns can have a massive impact on the success of your marketing campaigns as a whole. That’s why marketing operations…
Marketing Operations Certifications Explained: HubSpot, Account Engagement & Marketo
Overview While there are many similarities between Marketing Automation Platforms, each has unique capabilities, functionality, and best practices. If you are an expert in one, it may not mean you are an expert in the others. Three common platforms are HubSpot Marketing Hub, Marketing Cloud Account Engagement1, and Adobe Marketo Engage which all have certifications…
When to Migrate from Marketing Cloud Account Engagement (Pardot) to Marketo
Overview So you’re currently using Salesforce Marketing Cloud Account Engagement (Pardot) and you’re starting to reach your subscription limitations for Automation Rules and Engagement Studio assets. Your company has also grown to have more than 1 million records in your database and you’ve started to notice some serious delays in the time it takes Dynamic…
What You Don’t Know About Smart Campaigns Might Hurt You
“It’s pizza time” – Spider-Man I concur with my goofy friend; it is always a good time for pizza. Let’s for a second, imagine that you are the supplier of said pizzas. Imagine prepping your favorite toppings, as many as you can conjure, pepperoni, extra cheese, mushrooms, onions, sausage, and dare I say it… PINEAPPLE!…
How to Track Web Activity with Marketo
Overview Tracking web activity is essential for collecting, and reacting to end user engagement from your online web pages. Adobe Marketo Engage has a simple out of the box set up to make this painless and fruitful – Munchkin Code. What is Munchkin code (built in web tracking in Marketo) Marketo’s built-in JavaScript tracking code…
How to Create Email Domain Exclusions in Marketo
Overview A major benefit of investing in marketing automation platforms like Marketo Engage is being able to streamline marketing efforts and create more personalized experiences at a larger scale. And if your company is in the process of executing ABM (Account Based Marketing) marketing campaigns or more targeted campaigns in general, you’ll want to focus…
What You Need to Know: 2023 Marketo Engage Roadmap
Overview This year’s 2023 Adobe Summit was an exciting one, for many reasons. After a 3 year stint of strictly virtual Adobe Summits, we all finally got to be together again in Las Vegas. And, we had a good time, too! At Etumos, our eyes are always peeled for improvements, innovations, and the like for…
Tips for Implementing Marketo Engage
Overview How would you get started if you were handed the keys to a brand new Adobe Marketo Engage instance? There are many settings and recommended configurations that must be aligned with your organization’s unique workflows and business processes. If this is part of a migration from another Marketing Automation Platform (MAP), there are additional…
The Top 5 Marketo Integrated Services for B2B Companies
Overview Marketing automation platforms like Adobe Marketo Engage are becoming increasingly popular among B2B companies as they seek to streamline their marketing efforts and drive revenue growth. One of the key benefits of Marketo is its ability to integrate with other platforms and tools, allowing businesses to extend the capabilities of the platform beyond the…
