Structuring for Scale: How to Create Organizational Efficiencies In Pardot
The first mistake companies often make when implementing new technologies is building those systems out to meet today’s needs. Creating organizational efficiencies in Pardot starts with anticipating the needs your marketing operations team will face three years from now. The next step is translating your future needs into the organization, architecture and governance of your…
Streamline Privacy & Compliance Using a Centralized Data Enrichment Service
(Part 3 of our series) As we discussed in previous posts in this series, creating a centralized data enrichment service gathers data from all of your enrichment providers whenever any of your applications have an enrichment request as opposed to calling enrichment services in a distributed way across your different applications. To recap, the benefits…
Creating Your Centralized Data Enrichment Service
(Part 2 of our series) Previously, we discussed the importance of implementing a Centralized Data Enrichment service. Choosing the best way to implement a new system for your organization depends on several key factors. You need to consider: your current enrichment situation, the volume of records, budget, and available infrastructure. We have put together three…
