Marketo Rich Text Tokens and Marketo Text Tokens: Uses and Functionality
(Originally posted on edwardunthank.com) At a recent Seattle Marketo User Group meeting, I was surprised to hear that tokens are under-utilized, even among advanced Marketo users. Marketo tokens are the key to marketing automation scalability, enabling exponential growth capabilities of Marketo campaigns in a fraction of the set-up time. Marketo tokens are variables, and they…
