Marketing Productivity
Documentation to Enable Alignment
Overview Recently, I watched a documentary about quarterbacks and it reminded me of a viral clip ...
Learn More
Marketing Strategy
Marketing Productivity
Jira for MOPS
Overview As a Marketing Operations professional, you’re all too familiar with the constant juggling act ...
Learn More
Marketing Productivity
Making Marketo a PLG Powerhouse
Recently, I wrote a whitepaper to help MOPS teams make Marketo a Product Led Growth ...
Learn More
Marketing Productivity
Enhancing Email Performance through Litmus
Overview As a marketing operations leader or a dedicated email marketer, you understand the constant pressure ...
Learn More
Marketing Productivity
Salesforce licensing dilemma
Salesforce Integration Licenses – save money and improve security The Salesforce user license dilemma If ...
Learn More
Marketing Productivity
How to Run a Tight Ship in GTM Operations
Running a Tight Ship in GTM Operations “Managers mistake operational effectiveness with strategy” Michael Porter In ...
Learn More
Marketing Productivity
Maximizing Marketing Impact with Personalization Tools
Overview Maximizing the impact of your marketing efforts is something all marketers strive to do. In ...
Learn More
Marketing Productivity
Advantages of a Centralized Campaign Process
In marketing operations, it’s no doubt that you’ve run into team structures of every kind. Decentralized, ...
Learn More
Marketing Productivity
Efficiency Unleashed: The Four Essential Steps to Implementing a Campaign Demand Center
The Power of a Campaign Demand Center Before we dive into the details, let’s first understand ...
Learn More
Marketing Productivity
ProTips for Your First 90 Days in a New Marketing Operations Role
Overview Starting a new role is exciting. We’re all ready to dive in and make the ...
Learn More
Marketing Productivity
HubSpot User Permissions & Teams: Tips for Highly Regulated Industries
Overview Now more than ever, companies should be aware of how important it is to keep ...
Learn More
Marketing Productivity
The Top 3 In-Person Event Integration Services
Overview In today’s digital age, in-person events remain a valuable marketing strategy for businesses to connect ...
Learn More
Marketing Productivity
How to Scale Campaign Volume with a PM Tool
Overview Today’s campaign operations professionals are under constant pressure to produce more and more campaigns, often ...
Learn More
Marketing Productivity
Best Ways to Scale Campaign Production with Asana
Overview There are a lot of moving parts involved in campaign production – people across teams ...
Learn More
Marketing Productivity
How to Optimize Each Stage of the Campaign Production Process
Overview When it comes to building campaigns within a marketing automation platform (MAP), there are several ...
Learn More
Marketing Productivity
Best Ways to Optimize Campaign Build Times with Asana
Overview Are you maximizing your investment in Asana with your marketing team? Asana is a versatile ...
Learn More
Marketing Productivity
How to Configure Your PM Tool to Support Marketing Operations
Overview Marketing operations (MOPs) teams are critical to the success of any large marketing department. Responsibilities ...
Learn More
Marketing Productivity
SLAs Explained: Why Mature Marketing Ops Team Require Longer Lead Times
Overview To say that mature Marketing Operations (MOPs) teams require longer lead times than less experienced ...
Learn More
Marketing Productivity
Direct Mail Integration Services
Overview With the rise of technology usage, marketers have taken advantage of this shift by using ...
Learn More
Marketing Productivity
How to Manage Marketing Operations Campaign Request Intake
Overview Implementing a campaign production process is the first step a company can take in reaching ...
Learn More
Marketing Productivity
How To Optimize Campaign Build Times With Instance Organization
Overview If you’ve ever inherited a messy marketing automation platform (MAP) instance, you probably quickly realized ...
Learn More
Marketing Productivity
How To Optimize Campaign ROI With Program / Campaign Templates
Overview Tracking and developing a process for Campaign ROI is an important part of a marketing ...
Learn More
Marketing Productivity
How To Scale Campaign Volume With Program and Asset Templates
Overview Templates play a major role in maximizing the functionality and benefits of Marketo Engage as ...
Learn More
Marketing Productivity
How to Optimize Campaign ROI with PM Tool
Overview In the fast-paced world of marketing, optimizing your campaign’s ROI is crucial to the success ...
Learn More
Marketing Productivity
The Top 3 Virtual Meeting Integration Services
Overview Ever since the craziness of 2020, virtual meeting services have become more important than ever ...
Learn More
Marketing Productivity
Top 3 Things You Need to Know As a New HubSpot User
Overview Are you a new HubSpot user? Maybe you’ve started a new job and your new ...
Learn More
Marketing Productivity
Using Conditional Groups in Completion Actions in Account Engagement
What are conditional groups in completion actions? As you may or may not know, completion actions ...
Learn More
Marketing Productivity
Why Project Management is Critical for Efficient Marketing Operations
Overview In today’s competitive business environment, effective marketing communications are crucial for the success of any ...
Learn More
Marketing Productivity
What to include in your HubSpot Campaign Launch Checklist
Overview You have finally finished up that email campaign and are ready to send it out ...
Learn More
Marketing Productivity
3 Common Pain Points for New Marketo Users
When you’re new to Marketo Engage, it can be really overwhelming to open up an instance ...
Learn More
Marketing Productivity
Marketing Operations Build Times by Campaign Type
Overview We are living in a time of automation and when you have AI completing tasks ...
Learn More
Marketing Productivity
Privacy Compliance Processing in Marketing Automation: Your Global Marketing Must-Have
In an increasingly global world with shifting data practices, it’s important to ensure quality data for ...
Learn More
Marketing Productivity
How to get Account Engagement Certified in 90 Days
Overview Marketing Cloud Account Engagement1 is the B2B marketing automation solution in the Salesforce ecosystem. Like ...
Learn More
Marketing Productivity
Marketing Operations Certifications Explained: HubSpot, Account Engagement & Marketo
Overview While there are many similarities between Marketing Automation Platforms, each has unique capabilities, functionality, and ...
Learn More
Marketing Productivity
Tips to Clean your Account Engagement Instance
Overview As a Marketing Cloud Account Engagement1 administrator, it’s important to keep an eye on your database ...
Learn More
Marketing Productivity
Getting Started with CSS in Marketo Engage
Join Etumos’ own Corey Bethel as we discuss what CSS is and 3 common use cases ...
Learn More
Marketing Productivity
3 Tips for Utilizing HTML in Marketo Engage
Join Etumos’ own Alysha Khan as we review 3 tips for using HTML in the ...
Learn More
Marketing Productivity
What to include in your Marketo Campaign Launch Checklist
So you’ve built your campaign and it’s ready to deploy. Great! Now what? Having a Marketo ...
Learn More
Marketing Productivity
Why Your PM Tool is Critical for Marketing Operations
Overview Business processes have adapted to a remote work culture. Even if your organization has shifted ...
Learn More
Marketing Productivity
How to get HubSpot Certified in 30 Days
Overview HubSpot is a globally leading marketing, sales, and customer service platform that has multiplied since ...
Learn More
Marketing Productivity
Marketo vs. HubSpot Benefits Comparison
Overview Whether you are implementing a marketing automation platform for the very first time or you ...
Learn More
Marketing Productivity
How to Optimize Marketing Operations Campaign Build Times
Overview We may all have the same 24-hour day, but most people don’t go spending it ...
Learn More
Marketing Productivity
How To Optimize Campaign Build Times With Program Templates
Overview As a marketer, it’s important to optimize the time you spend on building your campaigns. ...
Learn More
Marketing Productivity
How to optimize Campaign Build Times with a PM Tool
Overview If you’re involved in any aspect of the marketing campaign process, you understand that time ...
Learn More
Marketing Productivity
How to Implement a Marketing Operations QA Process
Overview What is a campaign QA process? Why is it a mission critical process? When should ...
Learn More
Marketing Productivity
How to Explore Your Marketo Engage Database with List Views
Adobe Marketo Engage is home to a vast amount of information about your contact database but ...
Learn More
Marketing Productivity
Everything you Need to Know to Get Started with Marketo Engage Dynamic Chat
Overview Over the past several years marketing operations practitioners have started hearing about Dynamic Chat and ...
Learn More
Marketing Productivity
Do More to Maximize Campaign Build Velocity
Overview Campaign build velocity in its simplest terms is the measurement of the time required for ...
Learn More
Marketing Productivity
Breaking it Down: Understanding Custom Objects, Custom Activities and Custom Fields in Marketo
Overview Adobe Marketo Engage comes with a pre-built data schema featuring standard objects, fields and activities. ...
Learn More
Marketing Productivity
Battle Royale: Audience Selection in Marketo Engage
Overview If there is anything that Marketo Engage is famous for, it’s that you have a ...
Learn More
Marketing Productivity
Tips for Creating Confident QA Process of Marketing Campaigns
Overview A formal email campaign QA process is critical for achieving your team’s campaign production goals. ...
Learn More
Marketing Productivity
Need a PM Tool? Here’s What You Need to Know
What is a project management tool? When it comes to marketing campaign management, everything can seem ...
Learn More
Marketing Productivity
Implementing Agile for Campaign Operations
The down-low on Agile Methodology Agile is a cultural, operations, and project methodology that breaks up ...
Learn More
Marketing Productivity
Content Submission: A Simple Document That Can Save Your Campaigns
Overview In today’s fast-paced digital world, marketing campaigns have become a crucial part in a business’s ...
Learn More
Marketing Productivity
Got SLAs? How Service Level Agreements Optimize Marketing Operations
Marketing Campaign SLAs A lot goes into the creation of a marketing campaign, and every campaign ...
Learn More
Marketing Productivity
Increase Marketing Campaign Volume to Fully Leverage your Investment in Marketo Engage
How do you scale your campaign operations to increase your campaign volume and what tools can ...
Learn More
Marketing Productivity
How a Project Management Tool Increases Marketing Productivity
What is Project Management tool in context of Marketing and Marketing Operations? If you’re still using ...
Learn More
Marketing Productivity
Use A Marketing Campaign Intake Process to Level Up Your Campaign Production
Marketing operations teams are increasingly pressured to produce more with less. Messages and requests fly in ...
Learn More
Marketing Productivity
Marketing Campaign Production Processes: 4 Step COPs Framework for Success
What good is a plan without execution? Your content team can develop a great idea for ...
Learn More
Marketing Productivity
Where Marketing Automation Platforms Fail at Privacy Compliance
Overview Over the past several years, data privacy has bubbled to the forefront – but many ...
Learn More
Marketing Productivity
Marketing Operations: The Guide
For years now, I’ve been seeing Marketing Operations (the people who run Marketing Technology) as an ...
Learn More
Marketing Productivity
5 Tips to Eliminate Campaign Operations Inefficiencies
Real business pain-point solutions and how to save time and money As your Marketing Operations team ...
Learn More
Marketing Productivity
Etumos Partners with Community Member to Create MOPs PROs Toolbox Chrome Extension
As Adobe continues to roll out its new Marketo Engage Unified Experience (MEUE) to clients, many ...
Learn More
Marketing Productivity
5 Tips for Implementing SLAs that Streamline Campaign Creation
Your company has scaled enough so that end-to-end campaign execution is no longer a one-person operation. ...
Learn More
Marketing Productivity
Scaling Your Marketing Efforts with a Centralized Submission Process
To scale marketing efforts, both in the amount of marketing communications that you’re putting out and ...
Learn More
Get in Touch with Us
At Etumos, we love what we do and we love to share what we know. Call us, email us, or set up a meeting and let's chat!
Contact Us
