Gmail’s Gemini AI summary fields are changing how recipients engage with emails. This AI-powered feature automatically ...
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Marketing Strategy
Marketing Strategy
Prioritization & Avoiding the ‘Yes Person’ Mentality
Overview Prioritizing requests and avoiding becoming a “yes” person requires a combination of effective time management, ...
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Marketing Strategy
Solving Common Email Deliverability Problems
Email marketing is a core function of most businesses’ marketing strategy – but it only works ...
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Marketing Strategy
Driving Success Through Data: Marketing Operations’ Influence on Content Performance
Unlocking the Potential of Your Marketing Content In its many forms, content plays a crucial role ...
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Marketing Strategy
Building Processes that Grow with Your Business – the SCRIM Methodology
At Etumos, we approach architecting operational programs in marketing automation platforms with a developer mindset and ...
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Marketing Strategy
Process Mapping: The Secret to Efficient Marketing Operations
Overview Companies are becoming more and more fast paced when it comes to marketing. Needing to ...
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Marketing Strategy
Google & Yahoo’s Upcoming Inbox Changes – What Does it Mean?
So Google and Yahoo announced they’re going to enforce some best practices around emails and make ...
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Marketing Strategy
3 Ways to Energize Your Nurture Strategy
Overview Lead nurturing is an essential component of any successful marketing strategy. By engaging with your ...
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Marketing Strategy
Building a Watertight Lead Funnel: Preventing Leaks and Maximizing Revenue
Overview In the world of sales and marketing, a well-structured lead funnel is essential for efficiently ...
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Overview While the 4 Pillars of Marketing Operations help organizations structure and scale their MOPs teams ...
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Marketing Strategy
Do More with Marketo Engage to Optimize for Messaging Compliance
What is Messaging Compliance? Messaging compliance relates to the established laws that govern how companies can ...
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Marketing Strategy
“My MOPs team is gone; what do I prioritize?” We asked AI.
For some context here, I’ve (Edward Unthank) been playing around with AI writing assistant tools for ...
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Marketing Strategy
What MOPs Practitioners Need To Know About Google Analytics 4
Two years after Google introduced their next-generation measurement solution – Google Analytics 4 (GA4) – businesses ...
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Marketing Strategy
Maximize Your Lead-to-SQL Conversion with Regression-Backed Lead Scoring
Traditionally, most marketers have taken a “finger in the wind” approach to behavior scoring. That is ...
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Marketing Strategy
How to Build a High-Powered Marketing Operations Team
Edward Unthank offers a template for building a sustainable, high-performing marketing operations team (MOPs) and his ...
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Marketing Strategy
Defining “Marketing Operations” as Marketing Technology Evolves
The Marketing industry (especially B2B) is experiencing a massive surge in Marketing Technology (MarTech). Everywhere you ...
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Marketing Strategy
Scaling Your Marketing Efforts with a Centralized Submission Process
To scale marketing efforts, both in the amount of marketing communications that you’re putting out and ...
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Marketing Strategy
Scaling Your Marketing Team for Operational Success
Consider the following scenario: A Marketing Automation Architect is perusing the marketing calendar and looking at ...
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Marketing Strategy
How to Use Lifecycle Processing to Guide and Structure Your Marketing
The backbone of a marketing automation platform is a prospect’s progression from original visitation and creation ...
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Marketing Strategy
Robust and Scalable: How to Build Your Ideal Marketing Technology Framework
Today, digital marketers should always be looking for ways to continually improve their efforts. The goal ...
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Marketing Strategy
Multi-Channel Nurture to Guide Your Remarketing Campaigns
One of the biggest areas for marketing improvement is a better utilization of remarketing campaigns for ...
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Marketing Strategy
How to Build Your Marketing Operations Team
Marketing technologists are always questioning the current structure of their marketing operations team—as well they should be. ...
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Marketing Strategy
The 3 Skills of the New Technical Marketer
There has been a recent surge in the number of people employed as Marketing Technologists: or, ...
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Marketing Strategy
3 Types of Profiling Programs to Guide Your Marketing Efforts
What are Profiling Programs? Profiling programs can be set up in your marketing automation platform to ...
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Marketing Strategy
How to Do Intelligent Lead Nurturing
Intelligent lead nurturing has evolved from drip email marketing—and is rapidly replacing it. Drip email campaigns ...
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