What Is Vibe Coding? What It Means for Marketing Ops Teams
There’s a good chance someone on your team has already done it without calling it by name. They opened ChatGPT, Claude, or Cursor, described a tool they needed in plain English, and got back working code. Maybe it was a quick data transformation script. Maybe it was a webhook handler. Maybe it was an entire…
What Is Human-in-the-Loop AI? It’s the Most Important Concept in Marketing Ops Right Now
Every marketing operations team is feeling the same tension right now: AI tools are getting powerful enough to run entire workflows autonomously, but nobody’s quite ready to hand over the keys. The campaigns still need to go out correctly. The data still needs to be clean. The leads still need to route to the right…
What Does “Agentic” Mean? A Marketing Ops Guide to AI Agents
If you’ve spent any time in the marketing technology space recently, you’ve probably heard the word “agentic” thrown around in keynotes, LinkedIn posts, and vendor pitches. And you’ve probably wondered whether it’s a real concept or just another piece of jargon designed to make chatbots sound more impressive than they are. It’s real and it…
