Etumos

Today, digital marketers should always be looking for ways to continually improve their efforts. The goal is to provide ways to give readers the most engaging and relevant content possible. Unsurprisingly, the quest for dynamic content has grown quite popular. This is because improved content will lead to enhanced engagement from subscribers and provide a…

In B2B marketing, there’s a vast difference between someone who fills out a form and someone who fills out a form who is qualified—with a qualified company and a qualified background attached to their name. Students and mom’n’pop shops add no actual value to your marketing efforts. If your database is full of duds, it’s…

One of the biggest areas for marketing improvement is a better utilization of remarketing campaigns for known leads: how to offer content more effectively than individuals should be receiving and how to tailor that content more appropriately. In this week’s whiteboard session, multi-channel marketing takes center stage as one of the best practices that can…

Marketing technologists are always questioning the current structure of their marketing operations team—as well they should be. Today, the makeup of a marketing operations (or, “marketing ops”) team can largely determine a company’s success. As you finalize your annual plans, consider the most efficient and effective ways in which marketing technology will drive your revenue goals….

There has been a recent surge in the number of people employed as Marketing Technologists: or, people who can confidently and creatively navigate the ever-expanding marketing technology landscape. This demand for more technical-minded marketers has been rapidly rising, and having a background in just digital marketing or just advertising is no longer a suitable résumé….

What are Profiling Programs? Profiling programs can be set up in your marketing automation platform to help categorize your website visitors into more insightful segments tailored to your business and marketing needs. Profiling programs consist of competing scores for each of the appropriate segments, and known visitors within your marketing automation database accrue scores putting them…

Intelligent lead nurturing has evolved from drip email marketing—and is rapidly replacing it. Drip email campaigns are static, blind to prospect behavioral signals, and are one-size-fits-all. Intelligent lead nurturing listens to prospect signals and responds appropriately, uses dynamic logic, and gives personalized suggestions. It takes into account buyer personas, buyer stages, and buyer product interest…

(Originally posted on yesler.com) Lead scoring is made up of two different kinds of information, each of which offers its own insights. Behavior score indicates sales-readiness based on a person’s activity on your website, their response to your emails, and any other activity you can measure. A demographic score is a measure of how well…

Setting Dynamic Remarketing Campaigns with Marketing Automation This is absolutely revolutionary for B2B marketing. This combines two budding technologies (remarketing and marketing automation) to create hybrid marketing tactics that will prove incredible results. This combines the effectiveness of multi-channel campaigns with the effectiveness of personalized campaigns. The right content at the right time, through multiple channels….

(Originally posted on edwardunthank.com) At a recent Seattle Marketo User Group meeting, I was surprised to hear that tokens are under-utilized, even among advanced Marketo users. Marketo tokens are the key to marketing automation scalability, enabling exponential growth capabilities of Marketo campaigns in a fraction of the set-up time. Marketo tokens are variables, and they…