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Marketing Intelligence

Marketing Intelligence

Understanding GA, GTM, and the Data Structure: Unlocking the Power of GA4 for B2B

Overview In the evolving landscape of digital marketing and analytics, understanding the tools at your disposal ...
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Marketing Intelligence

Navigating Attribution Without an MTA Tool: A Practical Guide for Marketo Users

The Basics Uncovered: What Attribution with Marketo Means for Your Business Marketing attribution is giving a ...
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Marketing Intelligence

Marketing Operations Reporting 101: Marketo People Performance Reporting

Overview Do you need help getting started with reporting in Marketo Engage? Get a deep dive ...
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Marketing Intelligence

Marketing Operations Reporting 101: Marketo Email Performance Reporting

Overview Do you need help getting started with reporting in Marketo Engage? Get a deep dive ...
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Marketing Intelligence

Marketing Operations Reporting 101: Salesforce Reports Advanced Filter Logic

Overview Do you need help getting started with reporting in Salesforce? Get a deep dive into ...
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Marketing Intelligence

Google Analytics Made Easy for Beginners

Overview In today’s digital market, understanding your website’s performance isn’t just a luxury—it’s a necessity. Imagine ...
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Marketing Intelligence

GTM & GA Audit Review: Optimizing Your Digital Analytics

Overview In today’s data-driven world, having a robust analytics infrastructure is essential for businesses to make ...
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Marketing Intelligence

Leveraging GTM with WordPress: A Guide to Enhanced Website Management and Analytics

Overview Managing a WordPress website involves more than just creating content—it’s about understanding your audience and ...
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Marketing Intelligence

Data Wars: Unleashing the Force of Marketing Automation Analytics with Email Performance Reporting

Overview In today’s dynamic marketing landscape, where personalized engagement and timely interactions are paramount, harnessing the ...
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Marketing Intelligence

Get a Breakdown on Multi-touch Attribution

Overview Multi-Touch Attribution (MTA) is a vital tool in today’s marketing landscape, enabling organizations to measure ...
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Marketing Intelligence

Unveiling the Power of Attribution & Marketing Reporting

You Have the Data, Now What? Navigating the intricacies of bridging the gap between raw data ...
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Marketing Intelligence

Three Quick Tips for Marketo Measure

Overview In today’s digital age, effective marketing is all about data-driven decision-making. That’s where Marketo Measure ...
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Marketing Intelligence

Hand-Raises Per [Time Period_default=month]

Hand-Raiser: who they are and why they are important Prospect: “Hey contact me. I want to ...
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Marketing Intelligence

Why Data Analytics Is An Important Investment

Data analysis and data teams are incredibly useful and an important part of marketing teams, especially ...
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Marketing Intelligence

Leads Created Per [Time Period_default=month]

A “Leads Created per ‘x’ time period” report reveals the number of leads generated within a ...
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Marketing Intelligence

How Revenue Reporting Gets MOPs a Seat at The Table

Overview During uncertain economic times when companies have to “do more with less”, it’s critical for ...
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Marketing Intelligence

Attribution: The Buzzword of All Buzzwords – What Is It and How Does It Work?

Attribution is a word that has many teams scratching their heads on how to accurately define, ...
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Help! My MOPs team is gone, what should I prioritize. Jasper AI

Marketing Intelligence

“My MOPs team is gone; what do I prioritize?” We asked AI.

For some context here, I’ve (Edward Unthank) been playing around with AI writing assistant tools for ...
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Marketing Intelligence

What to expect when you’re expecting … to buy Marketo Measure (Bizible)

Let’s break down the critical building blocks to start using Marketo Measure. So… you’re here because ...
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Marketing Intelligence

What to Look for in Marketo Measure, Formerly Bizible, Expert Services

Marketo Measure, formerly Bizible, is an excellent attribution software program that can provide valuable insights into ...
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What MOPs Practitioners Need To Know About Google Analytics 4

Marketing Intelligence

What MOPs Practitioners Need To Know About Google Analytics 4

Two years after Google introduced their next-generation measurement solution – Google Analytics 4 (GA4) – businesses ...
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Marketing Intelligence

Bizible (Marketo Measure) Attribution Explained

Marketing strategies can be a difficult thing to track, as there are so many moving pieces ...
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Marketing Intelligence

Utilizing Marketo Measure, formerly known as Bizible, Discover Dashboards

Marketo Measure, formerly known as Bizible, Discover is a detailed reporting tool. It provides you with ...
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Marketing Intelligence

Creating Your Centralized Data Enrichment Service

(Part 2 of our series) Previously, we discussed the importance of implementing a Centralized Data Enrichment ...
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Maximize Your Lead-to-SQL Conversion with Regression-Backed Lead Scoring graph

Marketing Intelligence

Maximize Your Lead-to-SQL Conversion with Regression-Backed Lead Scoring

Traditionally, most marketers have taken a “finger in the wind” approach to behavior scoring. That is ...
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Marketing Intelligence

Does My Martech Stack Really Need to Include a Marketing Attribution Tool?

Between the usual marketing buzzwords and the latest martech craze, there is no shortage of hype ...
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Marketing Intelligence

Marketing Lead Reporting: How to Use Cohort Analysis to Understand Conversion & Velocity

As Marketers, we are all familiar with the typical funnel KPIs. We implicitly know the importance ...
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How to Achieve Heroic Conversions with a Math Approach to Marketing

Marketing Intelligence

How to Achieve Heroic Conversions with a Math Approach to Marketing

Most marketers know not to chase shiny objects. But if prospects are attracted to them, aren’t ...
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