Marketo Email Program Templates Guide The Most Valuable Marketo Email Program Templates You’ll Ever Build Adobe ...
Learn More
Uncategorized
Overview Email remains a cornerstone of digital marketing, offering immediacy for engaging with customers and driving ...
Learn More
Overview Depending on the day, the sync between Marketo and Salesforce can be absolutely smooth as ...
Learn More
Overview Do you need help getting started with reporting in Marketo Engage? Get a deep dive ...
Learn More
Overview When it comes to problem solving in marketing operations, most scenarios are cut and dry. ...
Learn More
Overview Learn how your marketing operations team can optimize your Project Management Tool intake form to ...
Learn More
Overview That shiny new piece of marketing automation software is garnering all the attention with your ...
Learn More
Overview Learn what components your marketing operation team needs to have in your Content Submission Templates ...
Learn More
Overview As an email marketer, there’s nothing worse than creating the perfect campaign, one which was ...
Learn More
Overview Prioritizing requests and avoiding becoming a “yes” person requires a combination of effective time management, ...
Learn More
Overview Do you need help getting started with reporting in Marketo Engage? Get a deep dive ...
Learn More
Overview At Etumos, we come across the question all the time: “Can we do [insert really ...
Learn More
Overview Do you need help getting started with reporting in Salesforce? Get a deep dive into ...
Learn More
Overview Every Marketing Hub Subscription comes with a contact tier, which is the number of allotted ...
Learn More
As part of our routine maintenance at Etumos, I recently conducted a lead flow audit. Now, ...
Learn More
HubSpot lists can be used to enroll people in a workflow, streamline task management among teams ...
Learn More
Overview In the fast-paced world of marketing, efficiency and effectiveness are key. Salesforce’s Marketing Cloud Account ...
Learn More
Overview In today’s economic landscape, folks are finding themselves facing the dual challenge of both optimizing ...
Learn More
Overview QA, or lack of, got you down? If you’re not sure where to start with ...
Learn More
Have you ever wondered how your campaign operations function stacks up on a maturity curve? Maybe ...
Learn More
In the ever-evolving landscape of digital marketing, data is king. Marketers need precise insights into the ...
Learn More
Are you thinking about buying HubSpot, but you aren’t sure what subscription you need, or if ...
Learn More
Overview One of my favorite things about being a marketing operations consultant is that I get ...
Learn More
Overview We have a team here at Etumos that focuses on how our company can assist ...
Learn More
Overview There’s no doubt about it: speed is key when it comes to getting your marketing ...
Learn More
Overview You may wonder what bounce management is and why it matters, or you might even ...
Learn More
Email marketing is a core function of most businesses’ marketing strategy – but it only works ...
Learn More
Overview As B2B marketers using Marketing Cloud Account Engagement (MCAE – formally known as Pardot), it ...
Learn More
Overview In today’s digital market, understanding your website’s performance isn’t just a luxury—it’s a necessity. Imagine ...
Learn More
Overview In today’s data-driven world, having a robust analytics infrastructure is essential for businesses to make ...
Learn More
Note: Salesforce has changed the name of this marketing automation platform from Pardot to Marketing Cloud ...
Learn More
Overview Managing a WordPress website involves more than just creating content—it’s about understanding your audience and ...
Learn More
Important updates are taking place with the way you log into Adobe Marketo Engage and you’ll ...
Learn More
Overview Although Marketo offers a powerful Marketing Automation platform, encountering system issues is inevitable. When faced ...
Learn More
Overview Have you heard of personalizing your marketing content? You probably have, it’s just adding First ...
Learn More
Overview There are several marketing automation platforms (MAPs) on the market, and they more or less ...
Learn More
Unlocking the Potential of Your Marketing Content In its many forms, content plays a crucial role ...
Learn More
Overview Once a quarter, Marketo will automatically deactivate triggered Smart Campaigns that no longer trigger activity ...
Learn More
Overview Digital marketing is an ever-evolving industry where the role of bots has become increasingly prominent. ...
Learn More
Overview If you’ve landed at this article, chances are you have already conducted a full field ...
Learn More
Read this before building/updating your Lifecycle Stages in HubSpot… I promise this won’t be one of ...
Learn More
Overview Check your email, check your Slack, jump on a meeting, answer a Slack, and on ...
Learn More
Overview HubSpot Campaign Templates Beta is finally here! But is it really as helpful as it ...
Learn More
Overview This is a quick guide on how to build a Salesforce flow to populate custom ...
Learn More
Introduction In today’s economic landscape, folks are finding themselves facing the dual challenge of both optimizing ...
Learn More
Overview In today’s economic landscape, folks are finding themselves facing the dual challenge of both optimizing ...
Learn More
Overview In today’s economic uncertainty, folks are finding themselves facing the dual challenge of both optimizing ...
Learn More
At Etumos, we approach architecting operational programs in marketing automation platforms with a developer mindset and ...
Learn More
Overview Congratulations on your new HubSpot Marketing Hub Software instance! Now it’s time to get to ...
Learn More
Overview Companies are becoming more and more fast paced when it comes to marketing. Needing to ...
Learn More
So Google and Yahoo announced they’re going to enforce some best practices around emails and make ...
Learn More
Overview In today’s dynamic marketing landscape, where personalized engagement and timely interactions are paramount, harnessing the ...
Learn More
In marketing operations, it’s no doubt that you’ve run into team structures of every kind. Decentralized, ...
Learn More
Overview The inaugural Mops-Apalooza event, featuring the MOPsCON virtual track, brought together MOPs professionals from across ...
Learn More
Overview Lead nurturing is an essential component of any successful marketing strategy. By engaging with your ...
Learn More
Overview Person source architecture in Marketo Engage is a key foundational framework that allows your Marketing ...
Learn More
Overview In today’s data-driven business landscape, companies are constantly seeking ways to optimize their operations and ...
Learn More
Overview Multi-Touch Attribution (MTA) is a vital tool in today’s marketing landscape, enabling organizations to measure ...
Learn More
Overview In the world of sales and marketing, a well-structured lead funnel is essential for efficiently ...
Learn More
Overview Whether your marketing strategies revolve around content creation, webinars, or something else entirely, Marketo program ...
Learn More
Overview In the marketing operations field, I’ve encountered many folks who have suddenly found themselves tasked ...
Learn More
Overview In today’s fast-paced marketing world, it’s easy to fall into the trap of relying on ...
Learn More
Overview Within this blog, we’ll discuss the challenges and strategies for growing your marketing technology (martech) ...
Learn More
You Have the Data, Now What? Navigating the intricacies of bridging the gap between raw data ...
Learn More
Overview Have you found yourself dedicating more and more time to making lead preference changes across ...
Learn More
Overview Are you struggling to get attendees to your webinars? Do you know what you should ...
Learn More
Marketing Cloud Account Engagement Organization Best Practices for Folder Structure and Asset Naming
Overview Are you tired of sifting through a disorganized marketing automation platform, wasting precious time searching ...
Learn More
Overview In today’s digital age, effective marketing is all about data-driven decision-making. That’s where Marketo Measure ...
Learn More
Overview So, you’ve taken the leap and decided to implement Marketo Engage – a powerful tool ...
Learn More
The Power of a Campaign Demand Center Before we dive into the details, let’s first understand ...
Learn More
Overview Starting a new role is exciting. We’re all ready to dive in and make the ...
Learn More
Overview We’ve all been there- you’re searching for a field in your smart lists and can’t ...
Learn More
Overview What are Request Campaigns & Daisy Chains? Why should you use these automated workflows, how ...
Learn More
Overview Most businesses will operate out of a customer relationship management (CRM) platform such as Salesforce ...
Learn More
Hand-Raiser: who they are and why they are important Prospect: “Hey contact me. I want to ...
Learn More
Lead Quality Acceptance Rate Report The Lead Quality Acceptance Rate (Known>MAL) Report shows the rate at ...
Learn More
Overview Now more than ever, companies should be aware of how important it is to keep ...
Learn More
Overview In today’s digital age, in-person events remain a valuable marketing strategy for businesses to connect ...
Learn More
Overview Imagine this. You are a humble Marketo Engage admin, managing operations, keeping the trains running ...
Learn More
Overview Today’s campaign operations professionals are under constant pressure to produce more and more campaigns, often ...
Learn More
Overview If you’re a campaign operations professional (or you work with them), then you know that ...
Learn More
Do you know why you send your marketing emails in the mornings, why your CTA buttons ...
Learn More
Overview While the 4 Pillars of Marketing Operations help organizations structure and scale their MOPs teams ...
Learn More
Overview There are a lot of moving parts involved in campaign production – people across teams ...
Learn More
Overview Are you new to the MAP (Marketing Automation Platform) selection process and have narrowed your ...
Learn More
Overview A single campaign build typically involves multiple people from different teams who have to find ...
Learn More
Overview When it comes to building campaigns within a marketing automation platform (MAP), there are several ...
Learn More
Overview Are you maximizing your investment in Asana with your marketing team? Asana is a versatile ...
Learn More
Marketing technology touches many different parts of a business so it’s understandable that a marketing operations ...
Learn More
Overview Forms are effective tools in capturing information about your prospects as you attempt to convert ...
Learn More
Overview Whether you are planning on migrating to a brand new Account Engagement (formerly Pardot) instance ...
Learn More
Overview Many marketers have questions about Marketo Engage workspaces and partitions and when they should be ...
Learn More
Everyone has heard the phrase spring cleaning, defined by Merriam-Webster as “the act or process of ...
Learn More
Data analysis and data teams are incredibly useful and an important part of marketing teams, especially ...
Learn More
Overview Privacy compliance is crucial, especially for highly regulated industries such as healthcare, finance, and government. ...
Learn More
Overview Marketing operations (MOPs) teams are critical to the success of any large marketing department. Responsibilities ...
Learn More
A “Leads Created per ‘x’ time period” report reveals the number of leads generated within a ...
Learn More
Overview Marketo Engage’s Engagement Programs allow you to create personalized nurture journeys for leads at scale. ...
Learn More
A preference center is a valuable tool for improving audience targeting in marketing automation platforms such ...
Learn More
Overview 3…2…1….takeoff! Your email campaign has successfully launched, so what comes next? Although hitting the launch ...
Learn More
Overview During uncertain economic times when companies have to “do more with less”, it’s critical for ...
Learn More
Overview Tracking your website’s engagement is critical in today’s landscape. Being able to see what your ...
Learn More
Overview Leveraging the Marketo Engage API allows teams to extend the capabilities of Marketo e.g bulk ...
Learn More
Overview When I think of metrics that every company should be tracking to understand how they ...
Learn More
What was the original change? Back in 2022 Salesforce announced changes were being made to the ...
Learn More
Overview Lead conversion is a direct indicator of how successful your business is as it defines ...
Learn More
Overview When it comes to Marketo Engage Program Templates there are a lot of questions on ...
Learn More
Overview One of the funnest parts of being a marketing operations professional is having a behind ...
Learn More
Grading and Scoring in Account Engagement As a marketing operations professional one of the questions I ...
Learn More
Overview To say that mature Marketing Operations (MOPs) teams require longer lead times than less experienced ...
Learn More
Join Etumos’ own Alysha Khan as we review Roles and Permissions in Marketo and how ...
Learn More
Overview Understanding a prospect’s journey from anonymous visitor to known prospect and ultimately customer requires a ...
Learn More
Overview Higher education institutions may have a deeper relationship with their constituents, but they can still ...
Learn More
Overview Lead volumes can be hard to predict or control, sometimes flooding your sales team, and ...
Learn More
What is Messaging Compliance? Messaging compliance relates to the established laws that govern how companies can ...
Learn More
Overview The Marketing Cloud Account Engagement1 API allows outside systems to connect with the B2B marketing ...
Learn More
Overview With the rise of technology usage, marketers have taken advantage of this shift by using ...
Learn More
Overview What do you do when your leads are constantly being disqualified, nurtured, or stuck? Time ...
Learn More
Overview Implementing a campaign production process is the first step a company can take in reaching ...
Learn More
Overview Email campaign operations teams often take the lead on managing the actual email send process, ...
Learn More
Overview In the fast-paced world of marketing, it may be tempting to prioritize quantity over quality ...
Learn More
Overview So your company just acquired another company! While the excitement stirs throughout the org and ...
Learn More
Overview Companies in highly regulated industries have to be extra vigilant and protective to ensure compliance. ...
Learn More
Overview The domain in an email address can provide useful information about a lead and contribute ...
Learn More
Overview If you’ve ever inherited a messy marketing automation platform (MAP) instance, you probably quickly realized ...
Learn More
Overview Tracking and developing a process for Campaign ROI is an important part of a marketing ...
Learn More
Overview Templates play a major role in maximizing the functionality and benefits of Marketo Engage as ...
Learn More
Overview Many organizations use a web analytics tool to understand visitor behavior and optimize website content ...
Learn More
Overview Allocating an adequate budget towards your marketing initiatives can be a balancing act. You want ...
Learn More
Overview In the fast-paced world of marketing, optimizing your campaign’s ROI is crucial to the success ...
Learn More
Overview Too much of a good thing can sometimes be a bad thing. I was usually ...
Learn More
Overview While HubSpot is a powerful Marketing Automation tool with lots of capabilities, there are some ...
Learn More
Overview Ever since the craziness of 2020, virtual meeting services have become more important than ever ...
Learn More
Overview Are you a new HubSpot user? Maybe you’ve started a new job and your new ...
Learn More
Overview What if I told you, you could increase your conversion rates, make the sales team ...
Learn More
What are conditional groups in completion actions? As you may or may not know, completion actions ...
Learn More
Overview In today’s competitive business environment, effective marketing communications are crucial for the success of any ...
Learn More
Overview At Etumos, we think of Privacy Compliance as the operational workflows that orchestrate and govern ...
Learn More
Overview You have finally finished up that email campaign and are ready to send it out ...
Learn More
What is Lead Conversion? Lead conversion is the process of converting leads or potential customers into ...
Learn More
Overview HubSpot loves making standard marketing automation processes easy to set up Day 1. Lead scoring ...
Learn More
When you’re new to Marketo Engage, it can be really overwhelming to open up an instance ...
Learn More
Overview Lead conversion, the process of turning a lead or prospective customer, into an actual customer, ...
Learn More
Overview Managing user permissions in any tool can be a burden. From a lack of clarity ...
Learn More
Overview If you’re using HubSpot as your marketing automation platform and Salesforce as your CRM system, ...
Learn More
Overview We are living in a time of automation and when you have AI completing tasks ...
Learn More
Recently, I wrote about the importance of maintaining a high level of prospect quality within your ...
Learn More
Overview Organizational structure, with folders and naming conventions, is the basis for scalability. If you begin ...
Learn More
New Account Engagement User MiniGuide Welcome! Maybe you’re here because you just purchased Marketing Cloud Account ...
Learn More
Improve Prospect Quality in Account Engagement I’m a big fan of the Creed movies. Nevermind the ...
Learn More
Overview Marketing Cloud Account Engagement1, the B2B marketing automation platform in the Salesforce ecosystem, is most ...
Learn More
In an increasingly global world with shifting data practices, it’s important to ensure quality data for ...
Learn More
Overview Marketing Cloud Account Engagement1 is the B2B marketing automation solution in the Salesforce ecosystem. Like ...
Learn More
Overview While there are many similarities between Marketing Automation Platforms, each has unique capabilities, functionality, and ...
Learn More
Overview As a Marketing Cloud Account Engagement1 administrator, it’s important to keep an eye on your database ...
Learn More
Join Etumos’ own Meredith Foulke as we discuss what Campaign ROI is, why it’s important, ...
Learn More
Join Etumos’ own Corey Bethel as we discuss what CSS is and 3 common use cases ...
Learn More
Join Etumos’ own Alysha Khan as we review 3 tips for using HTML in the ...
Learn More
So you’ve built your campaign and it’s ready to deploy. Great! Now what? Having a Marketo ...
Learn More
Overview Business processes have adapted to a remote work culture. Even if your organization has shifted ...
Learn More
Overview So you’re currently using Salesforce Marketing Cloud Account Engagement (Pardot) and you’re starting to reach ...
Learn More
“It’s pizza time” – Spider-Man I concur with my goofy friend; it is always a good ...
Learn More
Overview Tracking web activity is essential for collecting, and reacting to end user engagement from your ...
Learn More
Overview HubSpot is a globally leading marketing, sales, and customer service platform that has multiplied since ...
Learn More
Overview A major benefit of investing in marketing automation platforms like Marketo Engage is being able ...
Learn More
Overview This year’s 2023 Adobe Summit was an exciting one, for many reasons. After a 3 ...
Learn More
Overview How would you get started if you were handed the keys to a brand new ...
Learn More
What is messaging relevancy? Messaging relevancy pertains to one of the core concepts all good email ...
Learn More
Overview Ready to take your campaigns to the next level? Looking for an effective way to ...
Learn More
Overview Marketing automation platforms like Adobe Marketo Engage are becoming increasingly popular among B2B companies as ...
Learn More
An important function of marketing operations is monitoring campaign costs because sadly, money does not grow ...
Learn More
Overview What is Campaign Relevancy? Why should companies seek to improve Campaign Relevancy? When should companies ...
Learn More
Overview Whether you are implementing a marketing automation platform for the very first time or you ...
Learn More
What are Requested Campaigns in Marketo? Have you ever clicked the Flow actions tab in a ...
Learn More
Overview Do you know where your web traffic is coming from? Can you report on it ...
Learn More
Overview We may all have the same 24-hour day, but most people don’t go spending it ...
Learn More
Overview As a marketer, it’s important to optimize the time you spend on building your campaigns. ...
Learn More
Overview If you’re involved in any aspect of the marketing campaign process, you understand that time ...
Learn More
Overview Want to show your prospects and customers you care? Interested in incentivizing individuals to attend ...
Learn More
Overview A successful intake process has everything you need right out of the gate. As you ...
Learn More
Overview What is a campaign QA process? Why is it a mission critical process? When should ...
Learn More
Adobe Marketo Engage is home to a vast amount of information about your contact database but ...
Learn More
Whether you have a small team of Marketo users or many users to manage, Marketo makes ...
Learn More
Overview I once had to dress up as Mr. Ralph Waldo Emerson for a school project ...
Learn More
Overview Over the past several years marketing operations practitioners have started hearing about Dynamic Chat and ...
Learn More
Overview Lost with the plethora of information out there telling you how to manage your email ...
Learn More
Overview Forecasting revenue is challenging for many companies. Lead velocity is one sales metric that can ...
Learn More
Overview Campaign build velocity in its simplest terms is the measurement of the time required for ...
Learn More
Overview As Marketo instances are built out, it is common for data processes to be created ...
Learn More
Overview If you’re using Adobe Marketo Engage, the most effective way to track channel engagement and ...
Learn More
Overview Adobe Marketo Engage comes with a pre-built data schema featuring standard objects, fields and activities. ...
Learn More
Overview If there is anything that Marketo Engage is famous for, it’s that you have a ...
Learn More
Overview Lead Quality is a goal for any organization in order to maximize return on investment. ...
Learn More
Attribution is a word that has many teams scratching their heads on how to accurately define, ...
Learn More
Overview Marketers should strive to build audience segmentations that are reflective of a person’s buying stage. ...
Learn More
Org-Level Segmentations Drive Marketing Our inboxes are filled with hundreds of emails daily and marketing teams ...
Learn More
Overview If you have your Adobe Marketo Engage Business Practitioner Expert certification and are looking at ...
Learn More
Overview Learning a new piece of technology can be intimidating and Adobe Marketo Engage is no ...
Learn More
Overview Businesses worry about whether or not their emails ever reach their intended recipients – subscribers, ...
Learn More
Overview Marketing professionals looking to showcase their skills and expertise in various Marketing Technology platforms surely ...
Learn More
What is Lead Volume? Lead volume can be defined as the number of qualified prospects you’ve ...
Learn More
Overview Setting up segmentations in Marketo Engage is essential to ensure your business’s success by knowing ...
Learn More
Overview Data can be one of the most valuable assets a company has, but not all ...
Learn More
Overview The B2B marketing world is constantly evolving. Buyer journeys look completely different than they did ...
Learn More
Overview Accurate, consistent, and relevant data is crucial for businesses today, as it enables organizations to ...
Learn More
Overview A formal email campaign QA process is critical for achieving your team’s campaign production goals. ...
Learn More
Overview Segmenting your audience and turning it into personas is a process that involves dividing a ...
Learn More
What is a project management tool? When it comes to marketing campaign management, everything can seem ...
Learn More
The down-low on Agile Methodology Agile is a cultural, operations, and project methodology that breaks up ...
Learn More
Overview In today’s fast-paced digital world, marketing campaigns have become a crucial part in a business’s ...
Learn More
Overview Marketing automation and Customer Relationship Management systems have seen numerous advancements in automation, but there ...
Learn More
Marketing Campaign SLAs A lot goes into the creation of a marketing campaign, and every campaign ...
Learn More
Marketo Dynamic Content in Segmentations Sales teams and content creators understand how critical personalization is for ...
Learn More
Brand Consistency and Marketo Brand consistency is vital to providing a great customer experience and achieving ...
Learn More
Brand Loyalty and Marketo Establishing brand loyalty requires a strong brand identity and a comprehensive strategy ...
Learn More
Let’s talk about some of the impacts on your email operations and marketability when your data ...
Learn More
The use of Marketo Engage Tokens can greatly enhance personalization and production efficiency for users of ...
Learn More
It is the perfect time to knock the cobwebs out of your Marketo Engage instance! If ...
Learn More
How do you scale your campaign operations to increase your campaign volume and what tools can ...
Learn More
What is Project Management tool in context of Marketing and Marketing Operations? If you’re still using ...
Learn More
Marketing operations teams are increasingly pressured to produce more with less. Messages and requests fly in ...
Learn More
Data standardization is a bit of a buzzword in the MOPs industry, but what is it ...
Learn More
What good is a plan without execution? Your content team can develop a great idea for ...
Learn More
What is Lead Conversion? Lead conversion can be defined as a marketing and sales process that ...
Learn More
Anyone who’s worked in Marketing Operations knows that Marketing Automation is the name of the game. ...
Learn More
Five tips (alphabetically): Apply best practices: avoid trigger words in your subject lines and email content, ...
Learn More
Overview Lead scoring is a shared sales and marketing methodology for ranking and prioritizing leads for ...
Learn More
Overview If you’ve followed Etumos for a while, you probably already have an idea of just ...
Learn More
Overview Over the past several years, data privacy has bubbled to the forefront – but many ...
Learn More
For years now, I’ve been seeing Marketing Operations (the people who run Marketing Technology) as an ...
Learn More
What is Brand Awareness? Brand Awareness represents the following: how recognizable your brand is with your ...
Learn More
Marketo Training Resources to Get You Started Discover Our Experts’ “Secret” Resources No matter how you ...
Learn More
Real business pain-point solutions and how to save time and money As your Marketing Operations team ...
Learn More
For some context here, I’ve (Edward Unthank) been playing around with AI writing assistant tools for ...
Learn More
Let’s break down the critical building blocks to start using Marketo Measure. So… you’re here because ...
Learn More
Marketo Measure, formerly Bizible, is an excellent attribution software program that can provide valuable insights into ...
Learn More
Two years after Google introduced their next-generation measurement solution – Google Analytics 4 (GA4) – businesses ...
Learn More
Marketing strategies can be a difficult thing to track, as there are so many moving pieces ...
Learn More
Etumos is excited to announce the appointment of a new CEO, Tyson Roberts, to lead us through ...
Learn More
Marketo Measure, formerly known as Bizible, Discover is a detailed reporting tool. It provides you with ...
Learn More
If you have recently added LeanData to your tech stack to handle lead routing and account ...
Learn More
Account Engagement has some very straightforward and well-designed lead qualification features. For example, distinct behavior score ...
Learn More
The first mistake companies often make when implementing new technologies is building those systems out to ...
Learn More
Etumos’ clients run the gamut of small to large businesses and across the marketing operations maturity ...
Learn More
Campaign Operations is scaling faster than ever throughout B2B marketing teams and it’s about time. With ...
Learn More
(Part 3 of our series) As we discussed in previous posts in this series, creating a ...
Learn More
(Part 2 of our series) Previously, we discussed the importance of implementing a Centralized Data Enrichment ...
Learn More
(Part 1 of our series) Most marketing organizations start with data enrichment innocently enough. “We just ...
Learn More
As Adobe continues to roll out its new Marketo Engage Unified Experience (MEUE) to clients, many ...
Learn More
Every marketing professional who works in Marketo has a dream that one day they will be ...
Learn More
Whether you love it or hate it or even want it, the new Marketo UI is ...
Learn More
Traditionally, most marketers have taken a “finger in the wind” approach to behavior scoring. That is ...
Learn More
Your company has scaled enough so that end-to-end campaign execution is no longer a one-person operation. ...
Learn More
Over the years, marketing has increasingly had more responsibility for revenue generation. Because of this, being ...
Learn More
Between the usual marketing buzzwords and the latest martech craze, there is no shortage of hype ...
Learn More
As Marketers, we are all familiar with the typical funnel KPIs. We implicitly know the importance ...
Learn More
You’ve just loaded a list from an event where you have multiple hot leads into your ...
Learn More
Most marketers know not to chase shiny objects. But if prospects are attracted to them, aren’t ...
Learn More
Edward Unthank offers a template for building a sustainable, high-performing marketing operations team (MOPs) and his ...
Learn More
Facing a marketing automation upgrade can be overwhelming with the endless universe of tools available for ...
Learn More
The Marketing industry (especially B2B) is experiencing a massive surge in Marketing Technology (MarTech). Everywhere you ...
Learn More
We all know how to talk about the key operational programs in a Marketo instance: Lifecycle ...
Learn More
To scale marketing efforts, both in the amount of marketing communications that you’re putting out and ...
Learn More
Consider the following scenario: A Marketing Automation Architect is perusing the marketing calendar and looking at ...
Learn More
Most marketing departments begin or augment their demand generation efforts with list acquisition. Clearly marking these ...
Learn More
The primary building block for any marketing initiative is content. We, marketers, thrive on content—but this ...
Learn More
Consider this scenario: Your company just committed to hosting a series of events over the next ...
Learn More
Webinars have become a favorite marketing tactic for many of today’s B2B brands, because they can ...
Learn More
The backbone of a marketing automation platform is a prospect’s progression from original visitation and creation ...
Learn More
Today, digital marketers should always be looking for ways to continually improve their efforts. The goal ...
Learn More
In B2B marketing, there’s a vast difference between someone who fills out a form and someone ...
Learn More
One of the biggest areas for marketing improvement is a better utilization of remarketing campaigns for ...
Learn More
Marketing technologists are always questioning the current structure of their marketing operations team—as well they should be. ...
Learn More
There has been a recent surge in the number of people employed as Marketing Technologists: or, ...
Learn More
What are Profiling Programs? Profiling programs can be set up in your marketing automation platform to ...
Learn More
Intelligent lead nurturing has evolved from drip email marketing—and is rapidly replacing it. Drip email campaigns ...
Learn More
(Originally posted on yesler.com) Lead scoring is made up of two different kinds of information, each ...
Learn More
Setting Dynamic Remarketing Campaigns with Marketing Automation This is absolutely revolutionary for B2B marketing. This combines ...
Learn More
(Originally posted on edwardunthank.com) At a recent Seattle Marketo User Group meeting, I was surprised to ...
Learn More
Get in Touch with Us
At Etumos, we love what we do and we love to share what we know. Call us, email us, or set up a meeting and let's chat!
Contact Us
